Hyderabad, Andhra Pradesh, India
The Custommerce Panel and Servion Global Solutions, a specialist in the Customer Interaction Management domain, announced Custommerce India Chapter 4 - a knowledge sharing and experiential learning event for Customer-Centric strategies, to be held in Hyderabad on August 24 and 25, 2007. Custommerce India Chapter 4 will provide a platform to generate, share knowledge and innovative best practices that will set global benchmarks in the transition of any organization towards being Customer-Centric. Cisco, the world wide leader in networking, joins hands with Custommerce as the Platinum Partner.
Set in the conducive ambience of the Marriott Hyderabad, Andhra Pradesh, India, this two day residential conference will bring together over 150 senior executives from organizations in industries as diverse as banking, BPOs and Call / Contact Centers, financial services, insurance, logistics, manufacturing, retail, travel and transport, telecom, government and utilities. Custommerce participants will present, debate, and converge on strategies that will put the customer first in their respective business models.
The event will be hosted under the banner of Custommerce, India's public interest movement dedicated to Customer Centricity. Custommerce was formed with the vision of creating and nurturing a customer experience driven, globally competitive Indian economy. "A few decades ago, customers' primary demands were related to product quality. Once all global competition ultimately surpassed the known quality standards at uniform prices, service became the main differentiator, a competitive advantage and driving force in winning market share. This has again given way to a more holistic approach - customer centricity." says Dr. M. B. Athreya, Management Guru and Mentor, Custommerce. He continues "Times have changed. Customer centric organizations are no longer a myth, they have become a reality. To survive in such an environment, organizations have to re-look at and redesign their customer experience strategies"
Custommerce India Chapter 4 is based on a case study approach to knowledge sharing. Delegates at this event will witness senior management from India's top customer facing organizations present case studies on customer interaction challenges and solutions thereof.
Says Mr. Avinash Purwar, VP Channels - India & SAARC, Cisco, Platinum Partner for Custommerce India Chapter 4 "As organizations evolve their customer-interaction strategies, it is imperative to have an open, strategic platform to move beyond today's contact center to the next phase of customer contact—a customer interaction network. This extends customer service capabilities across the entire organization, giving businesses a more integrated and collaborative approach to customer satisfaction. Today, there are technologies available to align the contact center with such business strategies and help ensure unique, personalized service to each customer. We believe that Custommerce is a unique platform to discuss some of these next generation best practices and underlying technologies. We are extremely privileged to be associated with the forum and are confident that this will help organizations create a consistent, world-class customer experience"
Custommerce as a forum is a powerhouse of strategic thinking and application. With the objectives of creating a think tank of knowledge and a set of self governance frameworks, Custommerce will influence customer centric orientation in organizations. Customer centricity is something very close to all our hearts and we are happy to be a part of this movement, said Kuruvilla Markose, Head - HR & Training, E2E SerWizSol and panel member, Custommerce.
Comments Mr. Shankaran Nair, President, Servion Global Solutions and Convener, Custommerce "Custommerce as a movement has transitioned into a platform where knowledge and information are shared and best and next-generation practices are evolved, captured, and documented so that they are of value to industry at large. Over the years the industry participation has increased, which clearly shows the acceptance of the movement. With the high profile panelists giving direction to the movement, the level of activities and impact will increase."
In due course of time, Custommerce will hopefully become a global forum of thought leaders and practitioners from different industry segments across the globe, who will further the cause of Customer Centricity.
About Custommerce
Established in 2003, Custommerce is India's only forum dedicated to Customer Centricity. Far from being a management fad, refashioning business processes to align with customer's needs is critical to competitiveness today. As markets become more intensely contested, earning and retaining customer loyalty is perhaps the key arbiter of a company's sustained success. The objective of conducting Custommerce is to highlight the benefits organizations can gain by improving and enhancing customer response. The forum attempts to identify challenges faced in customer interaction and provides possible strategies to achieve a customer-driven economy.
It has been conceived and incubated by Servion Global Solutions, a specialist in Customer Interaction Management and mentored by Dr. M B Athreya. A high profile panel, along with Dr. Athreya, gives directions and sets agenda of the movement.
For more information, visit www.custommerce.org
About Servion
Servion Global Solutions is a fast-growing company that specializes in Customer Interaction Management (CIM) solutions. With more than 400 customers and over 1000 installations spread across 41 countries, Servion's products and solutions handle more than 500 million voice/fax/ACD/Web/e-mail interactions per month.
Servion takes a consulting-led approach to optimize customer interaction for its clients. Servion offers solutions across eight segments of the CIM industry (technology consulting, Contact Center intelligence and reports, agent productivity, outbound interaction management, self service, workforce management, quality monitoring, and process management) to a wide range of verticals such as banking and finance, telecommunications, business process outsourcing, transportation, retail, and hospitality.
These CIM solutions are delivered through Servion's Consulting and Engineering arms using five different services - application maintenance, custom development, product development, systems integration, and research and development.
For more information, visit www.servion.com.
About Cisco
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.
Source: Servion (Business Wire India)
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