With the wedding season on the cards, hundreds of would-be couples are thronging a special wedding exhibition in Kolkata.
Kolkata, Aug 5 : With the wedding season on the cards, hundreds of would-be couples are thronging a special wedding exhibition in Kolkata.
The ongoing "Vivah 2007" brings together creation from a number of top-notch dress designers and makers of wedding paraphernalia, all under one roof.
The exhibition offers a huge variety of stunning traditional wedding attires at attractive prices.
Traditionally, wedding season starts from August picking up in September-October. August to December is also season for a number of festivals and harvest season, which also sees the maximum amount of sales of precious metals.
A wide variety of jewellery - an intrinsic part of Indian weddings-is also on display at the exhibition.
"One gets to see a wide range of variety under one roof. My son has got engaged, so I thought of coming here and checking out the current trends," said Sarita Prasad, shopping at the exhibition.
Designers displaying exotic trousseau collections say the fusion with exquisite colours are the order of the day.
"Marriage business itself these days is a very big business. So we generally have these shows before the weeding season begins. This time the brides-to-be can pick up a good variety of clothes for their wedding," said Sonia Mahajan, a designer.
Designers admit expenditure-wise Kolkata gets the best bargain.
According to a study, Indian wedding market is worth over 600 million rupees annually - a mélange of everything that can get into the wedding planner.
The market is expected to grow each year with popularity soaring - a Bollywood style planned wedding with exotic dresses and even custom-made food and jewellery on the platter.
ANI