Ahmedabad, Gujarat, India
Manipal Cure & Care, an initiative of Manipal Education and Medical Group (MEMG), today commenced its healthcare retail operations with the launch of its first Health and Wellness centre at the Himalaya Mall in Ahmedabad. Dr. Ramdas Pai, Group Chairman MEMG dedicated the centre to citizens of Gujarat
The integrated Manipal Cure and Care centres will offer a mix of world class products and services in preventive, wellness and beauty care. It will be the first in country to provide qualitative monitoring of healthcare driven by well trained doctors and paramedical staff. It offers health services that are customised based on each individual's lifestyle and family medical history.
The Manipal Cure and Care centres will have medical professionals in the fields of General Medicine, Obstetrics & gynaecology, Paediatrics, Ophthalmology, Dermatology, Dentistry, Endocrinology and Lab Medicine among others. The services are evidence based, protocol driven and adhere to international best practice guidelines. Manipal Cure and Care has decided to be the first in this space to assure the customer of quality service delivery by pursuing Australian Council of Healthcare Standards International.
Manipal Cure and Care will introduce many new things for the first time in India. These include A-M-P-L-E Card (Allergies, Medical History, Past History, List of Medication, Emergency Number), EMR (Electronic Medical Record), Integration of CIMS (Cumulative Index of Medical Specialties - pharmaceutical drug interaction alert) with EMR, Customer Charter, error proofing methodology and single episode of care in less than 45 min to name a few. This is drawn from the rich experience of MEMG in healthcare delivery spanning over half a century and spread over three countries.
Dr. Ramdas Pai, Chairman, Manipal Medical & Education Group said at a press conference, "Despite the old adage of preventive medicine being better than curative, it has still not found its root in Indian society. Our vision is to revolutionize healthcare delivery in India by providing preventive monitoring with a focus on wellness. Through Manipal Cure and Care centres, we will educate people to be proactive towards health issues and strive to make every Indian a healthy citizen."
Wellness and preventive medicine is expected to exceed 1 trillion USD by 2010 worldwide and is yet to be seriously looked at in India. The Manipal Cure and Care Health & Wellness Centres will be established in two different formats across Malls, Mega-cites, Health cities and High streets with a focus on customers who are time pressed.
Dr. Ranjan Pai, Group CEO, Manipal Education and Medical Group, said, "Retailing is taking off in India and we feel that there is a huge space in the wellness, preventive and beauty & cosmetic care in this format. We plan to integrate our skills in healthcare to ride the wave of this boom. We plan to open 50 own centres in the next four year and will later explore joining hands with like minded people for franchising."
Manipal Cure and Care was formed in January this year with a seed capital of INR 50 Crores. The concept was planned and is being implemented in 6 months. The next centre will be launched in Bangalore coming month. About 10 centre in cities like NCR, Mumbai, Pune and Hyderabad will be functional by end of this fiscal.
Mr. Somnath Das, Chief Operating Officer, Manipal Cure and Care explained the choice of Ahmedabad to launch the venture, "Ahmedabad is one of the fastest growing and most happening cities in India, and mirrors Gujarat as the most progressive state. Many cities across Gujarat are leading in the retail boom and have emerged as preferred destination for new brand launch. We at Manipal Cure & Care are confident that our Ahmedabad centre will prove to be a role model and cue for other cities we are launching".
Manipal Education and Medical Group (MEMG) recently announced its foray into Healthcare Retail under the brand name Manipal Cure and Care (MCC). It was registered on 7 Jan 2007 in Bangalore. It will have a well-stocked in-house pharmacy, health insurance product and other innovative products including nutraceuticals. The centres will offer healthcare to the entire family with a clinical touch, backed by state of the art technology, and a relaxed and friendly environment. Additionally, they will be conveniently located in neighbourhood malls and high streets with proximity to residential areas.
COMPREHENSIVE SERVICES
Manipal Cure and Care centres are ideal for a quick health check-up, counselling or beauty care. The services are divided into three categories - Preventive, Wellness and Beauty.
On the Preventive side, Manipal Cure and Care is introducing 'Xpress Care' which will cater to the needs of busy professionals and walk-in customers. Xpress Care shall provide quality screening for common conditions and dispense prescriptions, with minimal turnaround time of about 45 minutes. No appointment is necessary for the Xpress care. The services include Health Checks and walk-in flexi checks like diabetic care, liver care, HIV screening, Lung care, hepa care & drug abuse666t. Women and Children can avail innovative and ultra-modern Health Checks, augmented by Well Baby and Well Woman care.
Wellness services include immunizations, antenatal care, baby care, adolescent care, eye care, hormonal management, dietary counselling and sexual health advice. Additionally, there are specialized dietary and obesity counselling.
Beauty and Cosmetology section will offer services like cosmetic dermatology, dentistry and skin piercing.
INNOVATIVE PRODUCT MIX
The Manipal Cure and Care centre have well stocked pharmacies. Besides, Manipal Cure and Care will introduce its own generic brands soon. It is also in talks with leading sports personalities to launch branded sports products. It is in process of signing up some healthcare brands of internationally repute to exclusively distribute their products in India.
The centres will also stock products of leading brands like Bausch and Lomb, Essilor for eye care; Colgate and Oral B in dental care; Vichy and Truste for skin care and many more.
Lifestyle products from OSIM, Power plate, personal healthcare products from Johnson and Johnson and Abbott, and food products from Amul will be available.
To complete the products basket, Manipal Cure and Care will provide health and life insurance products from ICICI Prudential and ICICI Lombard.
IRRESISTIBLE INAUGURAL OFFERS
To celebrate the launch of its store, there are offers galore from Manipal Cure and Care.
-- There will be upto 40 % discount on selected preventive, wellness and beauty care services for the first two weeks.
-- All customers shopping for Rs. 250/- will get a Gift Voucher of double the value, worth Rs. 500/-
-- On the product side, special offers for limited period is available on selected optical products, baby products, woman hygiene and diabetic acucheck.
The Human resources, including medical and para-medical professionals, are trained on soft skills by Oscar Murphy. Backward integration with Manipal Education and Medical Group's, education and healthcare institutions will enhance the quality of service delivery.
Manipal Cure and Care has also launched a media campaign titled "How are you?" to educate the masses about the concept of preventive and wellness. The campaign currently uses local print media, radio and outdoors and web channels. National media will be considered in an appropriate time. The campaign has been designed by Bangalore based Idiom.
The centres will be open throughout the week, with extended hours for convenience.
About Manipal Cure & Care:
Manipal Cure & Care an initiative of Manipal Education and Medical Group (MEMG). Founded by the late Padmashree Dr. T.M.A. Pai in 1953, Manipal Education and Medical Group today stands tall with an enviable track record of success in the spheres of Healthcare, Education and Research nationally and internationally. Its operations are spread across India, Middle East and several Southeast Asian countries.
Manipal Cure & Care builds on the experience, know-how and socially-beneficial vision of the Manipal Education and Medical Group itself. This pioneering venture introduces to India the concept of holistic Health and Wellness care in retail format, providing superior clinical services with related product offerings, all under one roof!
Manipal Education and Medical Group has 2 universities, 53 educational institutions and over 90,000 students. Manipal University was the first institute in the private sector to be recognized as a Deemed University by the Government of India in July; 1993. The quality of education is a testimony that an ever increasing enrolment of students and students from over 50 countries worldwide choose to seek education in this culturally diverse institute.
Manipal Health Systems manages over 60 healthcare delivery centres in India - 14 tertiary care hospitals (includes 2 teaching hospitals), 23 secondary care hospitals and about 30 RMCW homes and clinics. The international footprint covers 4 countries (Malaysia, Dubai, Nepal and Antigua) and comprises 6 teaching hospitals. The group has total bed strength of around 7500 and a staffs over 10,000 employees. This makes it the single largest integrated health system in Asian region. .
For more information www.manipalcureandcare.com
Source: Manipal Group (Business Wire India)
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