'Do the Kappa' Initiative Launched in Bangalore

Bangalore, Karnataka, India

Kappa, the Italian fashion sportswear brand today launched its unique "Do the Kappa" initiative in Bangalore. Kappa recognized worldwide through its unmistakable 'Omini' logo roped in Bangalore's who's-who to recreate the unique 40 year old logo. Four decades ago, a photographer during a shoot realized that he had come up with more than just a pretty picture - a shot of a young man and woman sitting back-to-back, which gave birth to Kappa's Omini logo.

Present at the launch were leading Bangalore-based personalities including Badminton icon, Prakash Padukone and his daughter Anisha Padukone, photographer Waseem Khan & model, designer & entrepreneur Mariam Handa, renowned Radio Jockeys Chaitanya Hegde & Sheetal Iyer were sportily 'Doing the Kappa'. The other celebrities who have also participated in this initiative are marathoner Gul Mohammed & Asian Championship medalist & Arjuna Awardee - Reeth Abraham, Co-creator of Chisel & F-Chisel Fitness evangelist Shardul & Satya Sinha and consultant Harish Bijoor with wife Nina Bijoor. The innovative 'Do the Kappa' wall at the Kappa store created with pictures of these celebrities was unveiled by Mr. Fazle A Naqvi, Executive Director, LMG Brands India (P) Ltd.

Commenting on this occasion, Mr. Fazle A. Naqvi said "The idea of recreating the Omini logo, 40 years after its birth, was an idea that excited all of us at the Kappa team. The underlying thought was to create a unique 'connect' with our patrons and engage them with the brand in an innovative manner. We are delighted at the support extended by Bangalore's leading personalities and are confident that our youthful consumers will be eager to 'Do the Kappa'!

About Kappa:

Kappa is an Italian fashion sports wear brand. "Eroi" and "Banda" are the trademarks of the brand that are meant for heritage and innovation in style statement. "Omini" is the Logo for Kappa, which makes it internationally recognized. Internationally, Kappa is a sponsor of various sports discipline of national football & golf teams, several top level club sides in rugby, cycling, yatching and motor sports. Recently, Kappa became the official apparel partner for the Indian Rugby team.

To view the photographs, please click on the links given below:

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Source: Kappa (Business Wire India)

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