NDTV 24x7: Only Indian news channel on Sri Lanka's DTH platform

New Delhi, Delhi, India

NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka's leading DTH service provider, for its English news channel NDTV 24x7, making it the only news channel from the region to be present on the DTH platform in the island nation.

Commenting on the tie-up, NDTV's Vice President - Distribution & Affiliate Sales Rahul Sood said, "NDTV is very pleased to be partnering with Dialog TV as it further expands its presence in Sri Lanka. We're confident that 24x7 will be an important source of information and this partnership is in line with our efforts to reach out to our South Asian viewers."

With this tie-up, NDTV's global presence now extends to all key regions across the world - the UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighboring South Asian countries.

"This agreement with NDTV underscores our continued commitment to add the very best to Dialog TV's growing portfolio of channels," said Mr. Nushad Perera, General Manager Sales and Marketing, Dialog Telekom. "Our mandate is to deliver the most comprehensive range of news, knowledge and entertainment-based programming, and with the addition of NDTV to our sterling line up of news channels, we guarantee that our customers will receive up-to-the-minute and relevant news from our home region."

Dialog Television (Private) Limited, a subsidiary of Dialog Telekom PLC, operates Dialog Satellite TV, supporting a broad array of over 40 international channels including BBC, HBO, Cinemax, AXN, ESPN, Ten Sports, Discovery Channel, MTV (Music Television) and Cartoon Network, in addition to a wide portfolio of Sri Lankan television channels.

About NDTV

NDTV Ltd, founded in 1988, is India's first and largest private producer of current affairs, sports and entertainment television. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, and NDTV India is amongst the country's leading Hindi news channels. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information: www.ndtv.com.

Source: NDTV (Business Wire India)

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