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Hyderabad, April 30, 2007: Responding to the phenomenal response received from Hyderabad to its unique retailing concept in the Home & Office improvement space, Godrej Lifespace has embarked upon a dynamic expansion plan to increase its presence in Hyderabad and rest of the state during the next three years. This announcement was made by Mr. Shyam Motwani, Vice President and Business Head, Godrej Lifespace, at the launch of the ultra modern Godrej Lifespace store at Hitec city, Madhapur, in Hyderabad today. The store opening was graced by popular Tollywood star Kamalini Mukherjee.
Godrej Lifespace is all about breathing life into the four walls of homes and offices with objects that make it comfortable and stylish and which enrich an individual's life with moments of joy and happiness. A Godrej Lifespace Store offers a wide range of contemporary and stylish Godrej home and office furniture, home appliances, locks and security systems, along with other home accessories and lifestyle oriented products. Marked by new age aesthetics and modern designs, these are the objects of desire that will transform any four walls into a 'lifespace' oozing with positive energy.
The Godrej Lifespace store is brightly coloured, lively and youthful, where every corner of the store expresses a mood that projects a living, breathing space. A great ambience coupled with friendly, experienced staff, ultimately helps provide customers a unique opportunity to experience life - the way you want it. Spanning over 5000 sq. ft., the products have been displayed aesthetically for customers to visualize how the furniture, appliances and other products will look in their own homes and offices.
Modern technology tools for customer convenience:
Virtual Store
Besides the products displayed at the store, Godrej Lifespace also sells the entire range of Godrej products in every category suited to various consumer needs. To let the customer conveniently explore Godrej's wide range of products, Godrej Lifespace has enhanced the customer shopping experience by installing a 'Virtual Store' Kiosk at the store. This easy to use touch screen kiosk lets the customer instantly look through a complete visual color catalogue of all models in every product category available through Godrej Lifespace. This way, the customer does not need to examine multiple printed catalogues; and any further query can be answered on the spot in the store itself.
Shop on-line from anywhere in the world
For additional customer convenience, Godrej Lifespace has also launched an online shopping portal www.godrejlifespace.com through which you can have a detailed look at the entire range of products, and place an order from anywhere in the world. This is an excellent facility for NRIs and foreigners who would like to gift a Godrej home or office product to their friends or relatives in India on various occasions. Payment is processed through a secure gateway and the order will be delivered to your doorstep in Hyderabad. There is also available, an option of payment in EMI, for ICICI Bank credit card holders at 'Zero additional cost' (zero down payment, zero processing fee & zero interest cost).
Said Mr. Shyam Motwani, Vice President and Business Head, "Godrej Lifespace is the perfect destination for anyone looking for a convenient solution in home and office decor under one roof as you no longer have to visit multiple stores to arrive at a basket of products to dress up your interiors. The Godrej Lifespace Store offers a practical and cost effective solution, as it gives you a complete range of quality Godrej products at good prices, along with advice by our team of interior experts. Godrej products have always been very well received by the people of Hyderabad and we are very happy to be here with our unique retail format for Home and Office improvement."
Said Tollywood star, Kamalini Mukherjee, "I find this an excellent concept in modern retailing where I can get all Godrej Branded products at one location. For people like me who have such busy schedules, it is so much easier and time saving to go to a Lifespace store and purchase multiple items of this trusted brand. I am sure Godrej Lifespace will continue to receive tremendous support from Hyderabadis."
In addition to a wide range of quality home and office, lifestyle oriented products, the Godrej Lifespace Store will also offer value added services like co-located interior designers and expert interactive communication, emphasizing the importance of making the right choice of Appliances and Accessories for Homes and Offices in Hyderabad.
| Categories | Products available at the Godrej Lifespace Store |
| Home Furniture | Bed sets, Sofa sets, Dining sets, Wardrobes, Storewel Almirahs, Recliners, Chairs, Wall units, Study tables, Book shelves, Doors, etc. |
| Office Furniture | Seating, Desking, Filing cabinets, Computer furniture |
| Appliances | Refrigerators, Air Conditioners, Washing Machines, Microwave Ovens & DVD Players |
| Locks & Security Systems | Safes, Electronic coffers, CCTV systems, Lockers, Locks & Latches, Fire & Burglar alarm systems |
| Lifestyle products | OSIM Health & massage products, Bean bags, Bed & Bath linen |
Expansion in Andhra Pradesh
The two existing stores in Hyderabad contribute to the largest sales revenue from among all other 25 cities where Godrej Lifespace has stores across India. In preparation for the ever increasing demand for home and office, lifestyle oriented products, Godrej Lifespace has drawn up ambitious expansion plans for Andhra Pradesh. Over the next three years, it plans to open another six stores within the state in Hyderabad, Vijaywada and Vizag. By 2010 there will be a total of at least seven conveniently located stores at key locations across Hyderabad.
About Godrej Lifespace
Godrej Lifespace is the Retailing Division of Godrej & Boyce Mfg. Co. Ltd. It is a unique retailing concept in the Home & Office Improvement space where several Godrej products and other lifestyle products are available under one roof. There are already 48 Lifespace stores across 25 cities covering over 1,40,000 sq. ft. The total no. of stores is expected to reach 100 by 2010, including Tier 2 and Tier 3 cities, cashing in on the emerging retail boom across India.
For more information, please contact:
Mr. Pourush Patell, 040-23114806/07, php@godrej.com or visit www.godrejlifespace.com
D. Ramchandram, Solus Media, 040-23230750, 9848042020.
Source: Solus Media
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