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Film Stars Tabu, Soha Ali Khan, Dia Mirza and Renuka Shahane pledged their Support for Shiksha
Shiksha enabled the education of 33,052 children in 435 communities in 2006
Hyderabad, April 24, 2007: Procter & Gamble (P&G) in partnership with Child Rights and You (CRY) launched its educational initiative Shiksha 2007 for a third year running with the support of film stars Tabu, Soha Ali Khan, Dia Mirza and the face of Shiksha '07 Renuka Shahane.
It's an initiative to lead a child to the path of education. Shiksha Education Campaign is launched in Andhra Pradesh. Project Shiksha is a national consumer program run by P&G in partnership with CRY. This program allows consumers to participate in a national effort to support the education of underprivileged children in India via simple brand choices.
Every time a consumer buys a large pack of Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks Vapo Rub, Whisper, Gillette Mach 3 Turbo, Gillette Series, Oral B, Duracell or Pampers during April, May and June, he/she will have made a definitive contribution towards enabling a child's right to education. And urged consumers to buy large packs of P&G products. Irrespective of sales, P&G has committed a minimum of Rs 1 crore to Shiksha, which will be allocated to education-focused on enabling the child's right to education.
"One of the biggest challenges India today faces is it has the world's largest number of uneducated children. 50% of children don't go to school. More than 40% of school going children do not complete class five and only one child out of ten children who join class one reach upto class ten. In an attempt to make a difference, P&G and CRY have launched Shiksha. The support P&G and its customers pledge towards this cause is invaluable" said, Ingrid Srinath, CEO, Child Rights and You.
Project Shiksha, a part of P&G's global philanthropy program P&G Live, Learn, Thrive that focuses on the development of children in need, has till date, contributed Rs 2.69 crore to support the education of 33,052 children in 435 communities. The Shiksha projects are working with the State Education Departments to re-look at existing education policies; are creating awareness to build more schools with better infrastructure and more basic amenities like water, electricity, health, enrolling more children into formal schools and promotion of retention in schools and building all round development of children.
"A rich student has alternatives. For a poor student, a bad school is the end of the road." Shiksha is one step to meet this need for every Indian child to access his/her basic right.
For more details, please contact: D. Ramchandram, Solus Media, Tel: (040) 23230750 / 23241484 / 98480-42020
SOLUS MEDIA
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Source: Solus Media
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