Click on the photo to see an enlarged view
Chennai, Tamil Nadu, India
Sanguine Media Ltd., a Chennai based specialised marketing promotions and events company today launched 'SAMRAT' - India's first custom designed vehicle for mobile product marketing and brand promotion initiatives especially aimed at facilitating penetration of rural markets.
SAMRAT, based on a long wheelbase truck chassis, is designed and equipped with state of the art equipments and details specific to requirements for 'field marketing initiatives in rural areas. These include features such as IT equipment to help advertisers monitor their promotions in real time; 'ready to roll' state of the art audio-visual equipment with large screen projection; special sound & light equipment; stage for live events and game shows; modular design of space for mobile exhibitions accommodating at least 10 different brands on a single platform; air-conditioned inflatable rooms for use by brand ambassadors.
D.V. Vinod Gopal, Managing Director & CEO, Sanguine Media Ltd. said 'SAMRAT is designed based on our extensive experience in rural marketing promotions and understanding of the rural consumer. The design incorporates nuances that are effective, not only from the rural public's point of view, but also to facilitate field logistic support including storage space for products as well as promotional collateral and support props.
He pointed out "SAMRAT's modular design makes it possible to simultaneously promote up to 10 brands, thereby enabling cost sharing among various brands. Our field experience shows that single product promotions do not elicit as much response as multiple products do.'
SAMRAT will also tap shandies and melas that are big cluster points for rural consumers. 3 village markets can be covered in a day reaching out to about 12,000 people each day. As per Sanguine estimates, a fleet strength of 800 vehicles are required for covering every village each quarter in South India alone. Mr. Vinod said, 'The current thrust of marketers to aggressively pursue the rural consumer made the SAMRAT an imperative need.'
In addition to promotion, events and communication, SAMRAT will also be a rural distribution and retail vehicle. Interestingly, this will not be confined to FMCG products. Mr. Vinod said 'Sanguine already has enquiries from multi-national financial majors to take their financial products such as IPO forms and insurance to rural India using SAMRAT - perhaps, setting a benchmark in rural promotions, keeping in line with new age sophistication of the SAMRAT as well as the rural consumer.'
In July 2006, Sanguine Media acquired Godavari Ads, a specialised rural marketing and event management services company. Godavari Ads has been servicing corporate clients like Coca Cola, ITC, GSK, Britannia, Dabur, Nestle, NFCL, GTC & Dalmia Consumer Care. Godavari has operated more than 85 vans per month for providing rural marketing services across South India.
Sanguine has recently taken over Rohinie Media; a Coimbatore based Media Company, having a presence of over 10 years in media related activities. Rohinie media is providing sales promotion, print media advt. & rural marketing activities to various clients based in Coimbatore & Madurai region.
With these acquisitions, Sanguine - a television software production and marketing company is positioning itself to provide what Mr. Vinod calls 'promotional distribution' combining logistic, promotion and communication support for rural outreach activities.
Sanguine is focusing to achieve revenue of Rs. 21 crores in the current financial year (2006-07) and Rs. 33 crores in the next financial year (2007-08).
About Sanguine Media Ltd.,
Sanguine Media Ltd., is a public limited company that is focused on the growing mass media business. The company is currently involved in electronic media (television: software production and marketing) for southern regional channels especially Gemini TV.
The company has recently forayed into Rural Marketing and Events Management services, with customised services for corporate clients across the country. The Company's core management team consists of media and marketing experts, to provide brand equity solutions, 'below-the-line' promotions.
Financials
Description Financial Year (Rupees in Lakhs)
2005-06 2004-05 2003-04
Sales 1327.19 342.46 167.95
PROFIT BEFORE DEP. & 148.51 30.18 9.11
PROFIT BEFORE TAX 144.28 26.34 5.53
PROFIT AFTER TAX 109.3 25.94 4.97
SHARE CAPITAL 538 538 538
EPS 2.03 0.48 0.09
Sanguine has achieved a turnover of Rs. 423.54 Lacs in the II quarter ending September, 2006 against Rs. 295.62 Lacs in the corresponding quarter last year resulting in an increase of 43.27% in the turnover. The net Profit for the second quarter is Rs. 55.12 Lacs against Rs. 31.22 Lacs in the same period last year, with a growth of 76.54%
To view the photograph please click on the link given below:
http://www.businesswireindia.com/attachments/Sanguine_Van.jpg
D.V. Vinod Gopal, Managing Director & CEO, Sanguine Media Ltd., +91 98404 54347 vinod@sanguine.in
Source: Sanguine Media Ltd. (Business Wire India)
Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.
