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New Delhi, Delhi, India
Reliance ADA Group, has launched India's largest casual gaming portal Zapak.com. To build a community of loyal gamers, the company has awarded SurfGold, Asia's leading loyalty marketing consultancy, its loyalty marketing account. SurfGold will use its proprietary "loyalty engine" technology to integrate with Zapak.com and create a point based loyalty program. It will allow loyal gamers to earn points for playing games on the portal and redeem their points for exciting rewards.
Commenting on the loyalty marketing initiative Mr. Arun Mehra, Chief Marketing Officer, Zapak.com said, "We were looking for an end-to-end program management solution which was also cost effective to drive our loyalty marketing initiative. We choose SurfGold for its strong cross-functional capabilities in loyalty marketing, technology and redemption management, to get the best results."
In the online space switching costs are low, a loyalty program is a great tool to create a brand differentiation and provide an edge over competition. The loyalty program will help Zapak.com in building a community of loyal gamers enhancing the brand association amongst the target group. The program, designed keeping in mind the requirements of online gamers, will motivate them to play exciting games repeatedly and make their stay longer and more exciting on the portal.
The program provides a user friendly online interface where all the registered gamers can earn points and redeem them for exciting rewards. It will be powered by SurfGold's proprietary loyalty technology - the 'Loyalty Engine R4', which will save cost and time making the program more effective and efficient. SurfGold will also offer unique and exceptional merchandise items for rewards which will appeal to the gamers aspirations and enhance their engagement with Zapak.com.
Commenting on the occasion Mr. Siddharth Reddy, Managing Director, SurfGold India Pvt. Ltd. said, "We are very pleased to be associated with Zapak.com in their endeavor to build India's largest gaming portal. With our proven technology expertise and experience across the Asia-pacific region, we aim to develop a unique loyalty solution that will enhance the user experience of gamers and build a loyal gaming community."
There is something for every gamer at Zapak.com. Gaming enthusiasts can register free of cost on Zapak.com to play an exciting series of games which allows them to earn points that can be redeemed for exceptional quality reward items. So whether you are a casual gamer or a hardcore one you will find all at one platform ranging from the most exclusive game content, the world's best and most wanted to the most addictive games for all age groups.
About Zapak Digital Entertainment Ltd
ZDEL is looking at being India's largest and most preferred gaming destination providing the most comprehensive mix of gaming content and services .Zapak will create India's largest gaming portal by offering engaging and compelling products & services. The company plans to revolutionize the way entertainment is consumed in India by creating a gaming culture.
The gaming culture will be seeded by enabling retail access points for customers to consume gaming experiences (PC as a platform)
About SurfGold
SurfGold is Asia's premier relationship marketing consultancy. We develop, market and implement incentive-based relationship marketing strategies and technologies to build true customer loyalty and reward long-term relationships. Founded in 1999, SurfGold operates from seven countries (Singapore, India, Hong Kong, China, Taiwan, Korea and Indonesia) in the Asia-Pacific region and is also present through agent representations in Malaysia, Thailand, Australia, New Zealand, Philippines and Japan. With over 100 loyalty programs of top global corporations currently under its management, with proven best practices and expertise in different verticals and an empowered team of more than 250 loyalty specialists across the Asia-pacific region, SurfGold is a leader in customer loyalty, partner relationship management, data analytics and rewards management.
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Manav Batra, SurfGold India Pvt. Ltd., +91 (011) 4239 9800 manav@surfgold.com
Source: SurfGold (Business Wire India)
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