Pavan Choudary launches his latest book: "When You Are Sinking Become a Submarine"

New Delhi, Delhi, India

Pavan Choudary, one of the youngest CEOs of a multinational company, has revealed the secrets for winning in a world swarming with Viles. His latest book contains techniques for handling the Vile & succeeding against all odds without having to compromise on ethical issues.

"There are broadly two kinds of people in the world. The Viles for whom ends alone matter and the Naives for whom means as well as ends are important. The real world is swarming with Viles. Their games were too much for me to handle. I was bruised and beaten and of course not succeeding. Not only was I sickened by Vile, I also found him inscrutable. I was disillusioned with the world and near despair" shared Pavan during his recent book launch in Delhi. This is what some of the readers have to say about the book:

Rajeev Chaba, President and Managing Director, General Motors India:

\"When you are sinking become a submarine" is full of wise and creative insights which are path breaking. It is indeed a new level in thinking, and expounds a new philosophy of power. Every page is loaded with wisdom. It will immensely help every one in the corporate sector- be it an established leader or an aspirant to leadership."

Birthe Foster, Vice Chairman of the European Business Group, CEO, Pure Production Pvt Ltd:

"If I had read and understood Pavan's book 8 years ago, I would have had the success I have to day, 6 years ago. By reading Pavan's book your life will change and will give you the success you want. I have read Pavan's book 2 times, but I know it will be read many more times, BUT NOT as a complete book, but in small bites according to needs.This book has become my Encyclopedia my Dictionary. This book will not go on my bookshelf- It will go on my disc (computer)."

G Raghavan, President, NIIT Ltd:

"The book 'When you are SINKING become a submarine' couldn't have been more timely when people are busy making their own lives more complex and are giving into believing activity is more important than wisdom and creativity. The thoughts that Pavan has presented are very simple to understand and therefore will offer value to a wide section of the global community. The manner in which the author has succeeded in stringing together his own powerful views with the thoughts of great thinkers as varied as Mahatma Gandhi, Winston Churchill, Sai Baba and Mahesh Bhatt, in a seamless manner is both beautiful and powerful. It's not often that I lay my hands on a book where I had to jump back for a pen... to underline many parts, only to read again! A must read for everyone... and the alternative is to read up hundreds of books over tens of years!"

Yann MorelManaging Director, IMV India Pvt Ltd, Commercial Counsel, Embassy of France in India:

"The advice offered is practical and cross-cultural. Every community will gain tremendously from the wisdom in the book. Be it Americans, Europeans or Indians... Every page is a dynamite. The echo will travel across the world. Kahlil Gibran's book "the prophet" helps me understand life; Pavan Choudary's book helps me succeed in life- without compromising my principles."

In his quest to succeed without being a Vile, Pavan has studied the psychological makeup of the Vile. He discovered that the Vile was a skilled warrior, ruthless, cruel & cunning. And he had no allegiance to any code or constitution. So he could freely change forms & colours.

The introduction & the first part of the book narrates to you the essence of his observations of many Viles. There is no dearth of them. There are various ways in which he poaches credit, intimidates those around him, ingratiates, lies, and cheats you of your money to build his empire.

The book has sound advice on how to handle such a monster. The inputs have been taken from the fields of statecraft, espionage, success, creativity, spirituality and the field of wisdom to provide unique techniques to counter Vile's moves. Though strong counter moves are also prescribed the accent is on creativity. The accent is on how to avoid a street fight & utilize the negative winds directed towards you to your advantage by adjusting your sails.

The book tells you how to catch signals, handle jealousy, control enemies, handle bullies, how to succeed and digest success, how to master the art of timing and acquire patience, how naïve should build his own power and how he should dilute Vile's power. In short when to duck, how to take aim and how and when to fire.

In a nutshell, this book is basically for the naïve to come to terms with Vile and succeed. Somewhere it also propels the vile in to understanding that riding rough shod over others may take care of the present but has no future. It tells him that the sword that he is brandishing is somehow also like a shovel with which he is unknowingly digging his grave.

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Pavan Choudary, , +91 9810075120 vygon_india@yahoo.com

Source: Pavan Choudary (Business Wire India)

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