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Shreya Life Sciences launches Oral-Recosulin

Worlds first Recombinant DNA Human Insulin Buccal Spray

Hyderabad, November 21, 2008: Shreya Life Sciences, India today announced the launch of world's first recombinant DNA human insulin buccal spray under the brand name of Oral-Recosulin.

Ultra Rapid Prandial Glucose Regulator is a buccal insulin spray for the treatment of Type I and Type II diabetes that is based on the technology developed by the company's US collaborator Generex Biotechnology. Through its breakthrough 'RapidMist' technology in insulin delivery, Oral Recosulin provides freedom from limitations of conventional insulin therapy / devices. The new technology delivers insulin through Buccal Mucosa directly to the Vascular System.

It is observed that needle phobia is a primary reason, which at times prevents the patient from taking insulin therapy although required. Oral-Recosulin is an alternative available for those diabetics who have an acute injection phobia. 'We feel that Oral-Recosulin is a simple solution for a worldwide problem, as diabetics would prefer buccal delivery of the drug to injections because it offers superior pharmacodynamic profile besides being pain free, said Mr. Ram Shelat, Director, Domestic Business, Shreya Life Sciences Pvt Ltd.

A study by the World Health Organization (WHO) estimated the number of diabetic individuals in India to rise from19.4 mn in 1995 to 57.2 mn by the year 2025 making India home to the largest diabetic population in the world.

The Indian Diabetic Market is estimated to be around 1722.7 Cr with a growth rate of 20.6% as per the ORG IMS. Human Insulin market is Rs 517.9 Cr with a growth rate of 23.9% while the oral anti diabetic market is Rs.1204.7 Cr & is growing at the rate of 19.2%.

WHO's Burden of Disease report states that diabetes is going to grow by 40% in developed countries, but by 170% in developing countries. A study by IDF has shown that by 2030, the number of rural people suffering from diabetes will equal those in urban areas.

Commenting on the launch Mr. Sujit Kumar Singh, Chairman and Managing Director, Shreya Life Sciences Pvt. Ltd, said that we are committed in bringing world-class diabetes therapy to India and are making major efforts to improve the quality life of diabetics.

Shreya has entered into Diabetes care market as a serious long term partner for medical fraternity & hence introduced products like Recombinant Human Insulin (Recosulin, vial, cartridges and pen) Oral Antidiabetics (Glycifit - Metformin), & Diabetes Specific Nutrient (DSN).

About Shreya Life Sciences:

Shreya Corporation, established in 1995 in Moscow, Russia is the third largest Marketing & Distribution Company in Russia. Shreya Group has interests in both pharmaceutical and biopharmaceutical products in key therapeutic segments. Currently, Shreya operates in Russia, CIS, India, South East Asia and African countries. The Group turnover for the year 2007 was US $ 581 million including US $ 85 million in India.

Shreya Life Sciences, the Indian arm of Shreya Group started its operations in India in the year 2001 by acquiring the Pharma Division of Rallis India Ltd., a TATA Group company. In 2003, Shreya acquired the domestic pharma business of Plethico Pharmaceuticals Ltd.

About Generex:

Generex Biotechnology Corporation USA/Canada based listed Co, the leader in drug delivery of Metabolic diseases through inner lining of the mouth. Generex proprietary Oral insulin spray product has been approved for import, marketing & sale in India. Generex Oral insulin is delivered via the proprietary 'Rapid Mist' device into the mouth (with no disposition into lungs).

SolusMedia