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Tourism Australia


Tourism Australia is a statutory authority of the Government of Australia, with responsibility for tourism marketing within Australia and internationally, as well as research and forecasting of domestic and global tourism trends. The organisation was formed on 1 July 2004, under the Tourism Australia Act 2004, and merging four previous organisations: the Australian Tourism Commission, See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council.

Tourism Australia in News

Australian Tourism Data Warehouse Partners with SDL to Increase Chinese Visitors
SDL (LSE: SDL), who were appointed by the Australian Tourism Data Warehouse (ATDW) in July last year, has recently completed a project to translate content for the lucrative Chinese tourism market

The Festival of Asian Marketing Effectiveness Announces Winners of 2013 Awards
The winners of the sought-after 2013 Asian Marketing Effectiveness Awards have tonight been revealed and honoured at the Awards Ceremony which took place at the Pudong Shangri-La in Shanghai.Led by jury president Ajay Kaul, Executive Director, Global Brand Communications - Worldwide Marketing of Lenovo, 23 jury members gathered in Shanghai to discuss and vote on the 139 shortlisted entries

It's pretty weird being Lara's brother, says Josh Bingle
Lara Bingle's brother Josh has admitted that it was 'pretty weird' being her sibling after the model shot to fame in a Tourism Australia advertising campaign in 2006.

Tourism Australia gets two million fans on Facebook
Tourism Australia has cracked the two million fan mark on Facebook, and emerged as the most popular tourism page in the world.

Oz tourism advert 'word of mouse' hit worldwide
A new tourism commercial of Australia has received more than eight million views online in just two weeks.

Oprah's US guests arrive for adventure Down Under
Talk show queen Oprah Winfrey's 300 Americans guests, who were hand-picked to be wowed by the wonders of Australia first-hand, have arrived in Sydney.

Medical student replaces Lara Bingle as Miss Tourism Australia
A 23-year-old medical student from New South Wales has replaced Lara Bingle as the new face of Australian tourism.

Workaholic Aussies urged to go on 'much-needed' holiday
Australians who haven't taken a break from work commitments for over a year have been urged to take a holiday this summer.

Drop in US tourists sparks debate of Oprah effect on Australia Tourism
Australia spent 5 million dollars to bring Oprah Winfrey and 300 of her audience in December 2010, seeing it as an amazing opportunity for the country's tourism.

Man threatens to sue Tourism Australia over Winfrey's visit
A man in Australia has threatened to sue Tourism Australia after he claimed that the idea to bring talk show host Oprah Winfrey Down Under was actually his suggestion.

Bollywood builds bridge to tourism targets in Australia
Tourism officials who are actively supporting Bollywood movies and Indian Television programs filmed in Australia have said that a number of people watching Bollywood films in India want to go to the places they have seen on-screen.

Tourism Australia plans to target rich middle-class Indians
Australia's tourism industry is set to announce a new plan to target and attract the rich middle class population of India.

Oprah's Oz shows creates buzz about Down Under in US
Oprah Winfrey's shows in Australia have finally aired in the US, but travel agents are waiting to see if they have an impact on tourism numbers.

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