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Pepe Jeans London


About Pepe Jeans London

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 160 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the "Best Women's Wear Jeans Brand" at the First Inside Fashion Brands Awards. The brand was also awarded the "Best Denim Brand" at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe the "Lycra Most Innovative Brand of the Year" award at Images Fashion Awards and "The Brand of the Year - Men's Casual Wear (Large)" award at the CMAI Apex Awards 04-05 (Clothing Manufacturer's Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08' & `Best Denim Brand 2007-08' at the Central Summit, Goa, in August'08.

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