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GenArts


About GenArts

GenArts, Inc. is the premier provider of specialized digital visual effects software for the film, broadcast and video industries. As visual effects have become essential to the art of storytelling, GenArts' tools have emerged as the standard for creating breathtaking visual effects in thousands of feature films and television shows, and more than 5,000 commercials and music videos. The explosion of online and corporate video creation has led to the widespread adoption of GenArts software by a range of S&P 500 companies, leading museums, and educational institutions for communications, marketing and learning applications. GenArts' software enjoys the unique distinction of having been a key component of an Oscar-nominated film for the past 13 consecutive years.

GenArts in News

MIT Enterprise Forum of Cambridge Presents: "Successful Exits: Practical Tips for Entrepreneurs" Panel of Experts on Wednesday, Feb. 13, 2013
The MIT Enterprise Forum of Cambridge will present an Innovation Series event: "Successful Exits: Practical Tips for Entrepreneurs" on Wednesday, February 13, 2013. It's human nature to strive for success, whether it is achieving a personal goal or a successful business venture such as a lucrative company sale or an IPO

ZYNC Appoints Todd Prives Vice President of Business Development & Marketing
ZYNC, the Visual Effects industry leader in integrated cloud rendering and storage technology, today announced that Todd Prives has joined the company as Vice President of Business Development and Marketing. Prives is responsible for leading ZYNC's strategic alliances with software providers and marketing their service to customers as the technology rolls-out on a global basis.

GenArts Sapphire Edge(TM) Brings High-End Visual Effects to the Final Cut Pro X Creative Community
GenArts®, Inc., the global leader in specialized visual effects software for the media and advertising industries, today announced the availability of Sapphire Edge for Final Cut Pro X professional video editing application from Apple

Quality Visual Effects Make Video Advertising Worth Watching
GenArts, Inc., the global leader in specialized visual effects (VFX) software for advertising and media industries, today released the first case study quantifying the impact visual effects have on video appeal, viewership and audience engagement

GenArts CEO Katherine Hays Wins Stevie(R) Award for Women in Business
Katherine Hays, CEO of leading visual effects software provider GenArts, Inc., won a prestigious Stevie Award for Women in Business for her work to democratize creativity by making high-quality visual effects tools more accessible

GenArts Launches New Sapphire Edge Video Effects Software for Videographers
GenArts® Inc., the global leader in specialized visual effects (VFX) software for the media and advertising industries, today announced the launch of Sapphire Edge, the new VFX solution that enables videographers to get film-quality video effects quickly and easily

GenArts to Lead Panel at 2011 NAB Show
GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will lead a panel discussion at the 2011 NAB Show, taking place at the Las Vegas Convention Center April 9-14

Genarts Lends Visual Cache to VFX Oscar Nominees for 14th Consecutive Year
GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, marks yet another year having been used to create visually rich effects in Oscar-nominated films

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