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James Bond switches from 'shaken not stirred' martini to beer

April 4, 2012 - Melbourne

James Bond, who is known for ordering his signature martini "shaken, not stirred," will reportedly ditch his drink for a Heineken beer in the latest 007 flick.

According to Ad Age, actor Daniel Craig, who portrays the British Secret Service agent, will reach for a Heineken rather than his trademark cocktail in a scene from the upcoming Bond movie 'Skyfall', after Heineken USA struck a deal with the film franchise, reported.

Craig will additionally star in a commercial for the brew to run globally, with 'Skyfall' director Sam Mendes serving as a consultant.

The English actor will also appear as Bond on special packaging for the beer.

"[James Bond] is a perfect fit for us. [He is] the epitome of the man of the world," Heineken USA chief marketing officer Lesya Lysyj told the trade paper.


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