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Home / Entertainment News / 2010 / May 2010 / May 12, 2010
US firm fights back at LiLos $100M lawsuit over milkaholic baby ad
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US firm fights back at LiLos $100M lawsuit over milkaholic baby ad

The financial services firm E*trade has struck back against Lindsay Lohan who filed a 100-million-dollar lawsuit against them for allegedly defaming her over an advertisement.


Washington, May 12 : The financial services firm E*trade has struck back against Lindsay Lohan who filed a 100-million-dollar lawsuit against them for allegedly defaming her over an advertisement.

E*Trade's lawyers filed hundreds of papers in New York's Nassau County Supreme Court, detailing Lohan's dalliances with drugs and alcohol, purportedly to prove she lives in Hollywood and not Long Island, where her lawsuit was filed. E*Trade's aim: to change the court fight from Long Island to Manhattan, where its headquarters is located.

"This is the whole reason we are suing them -- for demeaning Lindsay.

"They are just proving how they operate-they play dirty," ABC News quoted Lohan's mother, Dina, as telling the New York Post.

Lohan alleged that a "milkaholic" baby girl who appeared in a recent commercial was modeled after her, also named 'Lindsay'. She claimed that the ad invoked in her "likeness, name, characterization and personality" without permission, violating her right to privacy.

E*Trade's ad unrolled during the Feb. 7 Super Bowl. In it, a baby boy apologizes to his girlfriend through a video chat for not calling her the night before, saying he was on E*Trade. The camera switches to the girl, who asks suspiciously, "And that milkaholic Lindsay wasn't over?"

The camera then switches back to the boy, who replies, with apparent unease, "Lindsay?" before another baby girl, presumably Lindsay, moves into the frame and asks, "Milk-a-what?"

ANI

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