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/ Entertainment News / 2007 / November 2007 / November 28, 2007 Stella McCartney named Designer Of The Year at British Fashion Awards |
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British Fashion Awards named Stella McCartney as the Designer Of The Year, at an event held on Nov 27.
London, Nov 28 : British Fashion Awards named Stella McCartney as the Designer Of The Year, at an event held on Nov 27.
She had defeated two other nominees in her category, Luella Bartley and Anya Hindmarch to scoop the most coveted award.
10 other leading fashion figures were also honoured at the awards in central London, reports the Independent.
Her victory indicates that she has evolved into an acclaimed designer with the respect of the industry. However that was not the case during her career, as her famous name also attracted disapproval and unwanted attention.
When she graduated from Central Saint Martins in 1995, she was criticised for upstaging her contemporaries by using her friends Naomi Campbell and Kate Moss as models.In 1997 she succeeded Karl Lagerfeld to become the creative director at Chloé - one of the most high- profile positions in fashion.
Once again, her appointment was received cynically, and Lagerfeld remarked at the time: "I think they should have taken a big name. They did - but in music, not fashion. Let's hope she's as gifted as her father."
McCartney's gift, it transpired, was for tapping into the desire of women to look simultaneously feminine and sharp. Her debut collection for Chloé exploited the duality, teaming romantic lace-trimmed camisoles with streamlined skinny trousers to create a modern silhouette.
This year the nominees for designer of the year were notably all female, and all designers that inspire a loyal female following. McCartney in particular is known as a designer who is sympathetic towards other women, and since she left Chloé in 2001 to focus on her own label, which is backed by Gucci, she has developed a signature appreciation of how to create clothes that are both flattering and easy to wear, but still have a contemporary edge.
In 2005 she designed a sought-after collection for the high-street chain H and M, and her clothes are much copied - this season's polar bear-knit Christmas jumper being no exception.
This year the McCartney label turned a profit for the first time, with operating profits of £395,000 and a rise in sales to £9.1m, compared with a £1.2m loss in the preceding 11 months. Although her parent company, Gucci, uses fur and leather, McCartney uses no animal products in her collections.
ANI
