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/ Entertainment News / 2007 / July 2007 / July 28, 2007 Travoltas Hairspray gives Broadway musical a boost |
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The way John Travoltas film Hairspray has been welcomed by audiences has given a boost to the Broadway musical of the same name, which had been observing a gradual downfall in its business for the last five years.
Washington, July 28 : The way John Travolta's film 'Hairspray' has been welcomed by audiences has given a boost to the Broadway musical of the same name, which had been observing a gradual downfall in its business for the last five years.
The musical, based on the original 1988 John Waters movie, became a certifiable hit in 2002, earning rave reviews and eight Tony Awards. But eventually its business started declining.
However, the success of the new flick has turned things around.
"We had a moment when other people were thinking maybe 'Hairspray' was winding down a bit. But now I feel like I've got a show that's just reopened. The movie has given it a whole new life," Variety magazine quoted Margo Lion, lead producer with New Line Cinema of the legit version, as saying.
"We're a brand. Finally! It's hard. It took five years. But a wide-release movie that people want to see clearly helps" she added.
Lion says that the a national marketing campaign for the film also benefited the Broadway show, the their advance is up half a million dollars. Weekly wraps have climbed since mid-June and are now up almost 400,000 dollars.
'Hairspray' musical has had a fate similar to 'Chicago', 'The Phantom of the Opera' and 'Rent', all of which benefited from movie adaptations.
"This is a situation where a show, once it's started its downward trend, bumps back up. I think the movie will help extend the life of 'Hairspray' both in New York and on the road. And if we can enhance it with casting, even better," Lion says.
ANI
