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/ Entertainment News / 2007 / July 2007 / July 28, 2007 Australian Armys `Lara Croft recruitment ad irks its female officers |
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Australias version of Lara Croft: Tomb Raider is being advertised by the countrys army to encourage more women to join the forces, but those already commissioned, have voiced criticism about it.
Sydney, July 28 : Australia's version of "Lara Croft: Tomb Raider" is being advertised by the country's army to encourage more women to join the forces, but those already commissioned, have voiced criticism about it.
Posters approved by the office of Australian Army Chief Lieutenant General Peter Leahy, depicts the modern woman Digger as a buxom, full-lipped wonder woman with a sculpted body wearing a tight-fitting uniform.
But the posters, on which the female soldier always appears to look like a million dollars - have caused some offence.
Included in the series are images of a uniformed brunette stirring a pot as a cook; wielding a large spanner as an engineer; singing up a storm with the army band and striding across the helicopter tarmac in a skin-tight flying suit.
The cartoon heroine fairly bursts out of her white medical gear in the Dental Corps poster.
"We want you" is the message scrawled across the posters in Indiana Jones script.
Unfortunately, many women in the military do not believe the "you" as depicted even exists.
They believe the posters send inappropriate signals.
One senior air force officer was appalled by the portrayal.
"I think they are woeful and say a lot about how army males see the world," she said.
The sexy Digger's male comrade is a chiselled-jawed man in skin-tight overalls.
A Defence spokeswoman said the posters were not designed for outside recruiting but rather to encourage soldiers to consider a change in trade.
According to well-placed sources, the offending posters are about to be recalled.
ANI
