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/ Entertainment News / 2007 / July 2007 / July 26, 2007 Disney bans smoking from its family films |
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You wont be seeing Hollywood star light up on-screen anymore - at least in all of Disneys future family-oriented films.
London, July 26 : You won't be seeing Hollywood star light up on-screen anymore - at least in all of Disney's future family-oriented films.
And the news that the media giant was banning smoking scenes in its movies comes straight from Disney's chief executive Robert A Iger.
Iger said that such scenes will be "non-existent" in films under the Disney brand.
He also revealed that smoking will be "discouraged" in movies aimed at an adult audience that are released under its Touchstone and Miramax banners.
Iger made Disney's decision known in a letter to American congressman Edward Markey, who called the pronouncement "groundbreaking", and an "important commitment".
"I am pleased that Disney is embracing a policy that is consistent with the long-term public health of the nation. Now it's time for other media companies to similarly kick the habit and follow Disney's lead," the BBC quoted Markey, as saying.
Martin Dockrell, a spokesman for UK anti-smoking group Ash, commended the move and hoped that it would have a 'domino effect' on other studios as well.
"(It's) a really important first step. We hope it's the beginning of a domino effect as other studios come into line," he said.
Iger also let it be known that DVDs that show cigarettes will from now on carry anti-smoking announcement.
ANI
