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/ Entertainment News / 2007 / July 2007 / July 25, 2007 False lashes have Cruzs LOreal advert in hot water! |
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A LOreal advertisement starring Penelope Cruz has been yanked off the air, for shes wearing false eyelashes in it.
London, July 25 : A L'Oreal advertisement starring Penelope Cruz has been yanked off the air, for she's wearing false eyelashes in it.
Cruz was promoting a "Telescopic" mascara that L'Oreal claims can make lashes look up to 60 per cent longer.
However, it seems that her natural lashes still fell short of the effect even after putting on the mascara, for bosses then decided to add false lashes to her eyes.
This one decision has L'Oreal in trouble with the UK's Advertising Standards Authority, which maintained that by adding fake lashes to her real ones, the company was exaggerating the make-up's effect and thus misleading the public.
A spokesman for L'Oreal has defended the company's stand saying that it was "common industry practice" to use some "artificial lashes in order to ensure a consistent lash line".
"It is common industry practice to make use of some artificial lashes in order to ensure a consistent lash line under filming or shooting conditions - the ASA had previously accepted on more than one occasion that this industry practice was not misleading," Contactmusic quoted him, as saying.
L'Oreal has now been ordered to make clear in their adverts that "a few" of Cruz's lashes were not natural, and the mascara only made them appear to be longer.
The company said that it intended to comply, reports The Sun.
"L'Oreal will fully comply," the company said in a statement.
ANI
