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/ Entertainment News / 2007 / July 2007 / July 13, 2007 Damons Bourne Ultimatum gets some major brand backing |
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Major brands are lining up to promote the final movie in the Bourne trilogy starring Matt Damon.
Washington, July 13 : Major brands are lining up to promote the final movie in the Bourne trilogy starring Matt Damon.
The first two Bourne movies didn't have promotional partners, but after their success, movie studio Universal has managed to line up Volkswagen, MasterCard among others to promote the final flick.
The promotional campaign starts of July 15, and Volkswagen alone will be spending around 25 million dollars on its part, thanks to bosses prominently featuring their redesigned Touareg 2 in a major action sequence in "the Bourne Ultimatum".
Stephanie Sperber, exec VP, Universal Studios Partnerships revealed that it was the exposure that Bourne was sure to get them the world over that got the world's major brands interested in the promotional campaign.
"Bourne just translates everywhere in the world, and the brands got very excited about that," Variety quoted her, as saying.
And the same goes for Universal.
"It's critical to have partnerships. It's getting us the out-of-aisle placement in media where we don't typically go. It's media we just couldn't buy. It's getting our content in front of eyeballs. That is critical to us," she added.
Meanwhile MasterCard, one of Universal's long-time corporate partners, will use its vast network of banks to reach millions of cardholders.
ANI
