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/ Entertainment News / 2007 / August 2007 / August 7, 2007 Beyonce becomes the new face of American Express |
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Singing star Beyonce Knowles is the latest A-list celebrity rep of financial giant American Express.
Washington, Aug 7 : Singing star Beyonce Knowles is the latest A-list celebrity rep of financial giant American Express.
The 25-year-old has joined Tiger Woods, Ellen DeGeneres, Robert De Niro, Kate Winslet, Venus Williams and others to pitch for the financial service company.
The former 'Destiny Child's' singer is set to front multi-million dollar advert campaign which will be launched later this year.
The singer has already shot some print advertisements and has started with her commercial for the company as well.
According to a source, Knowles is a 'role-model' for many youngsters and has a 'tremendous cross-over appeal' that suits the company well.
"She's a role model for so many young people. She has tremendous cross-over appeal the same way Tiger does. She's an inspiration for lots of people. She's a great fit for American Express," US magazine quoted the source, as saying.
ANI
