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Australian supermodel Elle Macpherson is creating publicity for her latest lingerie line with a provocative Internet campaign.

London, August 27 : Australian supermodel Elle Macpherson is creating publicity for her latest lingerie line with a provocative Internet campaign.

The advertisements include actors who represent women from around the globe wearing the Elle Macpherson Intimates Lingerie.

The adverts appear on a series of MySpace sites.

One of the characters from the ads is a 22-year-old "Bubble Girl" from Sydney. Other characters include Drummer Girl, Joker Girl and Tuba Girl - an 18-year-old underwear-clad tuba player from New Zealand.

Elle Macpherson who now works as a creative director for such campaigns does not appear in the ads any more.

She said the campaign moves to a new level of intimacy.

"A woman alone in her private space is the definition of intimacy," News.com.au quoted Macpherson, as saying.

"Bringing to light the quirky and unusual side of ourselves that is often saved for when we are on our own is such a precious thing to watch," she added.

ANI