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RhythmOne Launches Next Generation VAST/VPAID-Enabled Mobile Video SDK for IOS and Android


May 6, 2015 - SAN FRANCISCO, CA

RhythmOne ("1R"), a media technology company that connects audiences with brands through premium content across devices, announces the launch of its enhanced Mobile Video SDK.

The newly revamped Video SDK solution -- which leverages an API that draws on common VAST and VPAID functionality -- makes it easy for publishers and app developers to monetize premium video content across iOS and Android applications with high-impact, high-CPM ad formats. A drag-and-drop build and small runtime footprint make it lightweight and simple to install and maintain. Server side feature configuration minimizes the need for constant app updates. Moreover, the new SDK gives publishers full control over ad revenue sources through configurable client-side demand source mediation.

The RhythmOne Video SDK provides premium video monetization with support for interactive in-stream and interstitial ad units that appeal to brand advertisers, including support for mobile VPAID interactivity and reporting. The SDK also addresses emerging viewability standards by including built-in support for many 3rd party mobile video analytics providers. These features make it one of the most sophisticated video monetization solutions available for publishers and app developers in the marketplace today.

"We engaged and listened closely to our publisher and app developer partners to create a simple, yet feature-competitive solution that meets their monetization needs now and into the future. Our next generation SDK has been specifically designed to minimize installation hurdles and maximize brand advertiser revenue," said Josh Stivers, VP of Business Development at RhythmOne. "And with support for VPAID, brand advertisers are able to track their mobile video ads using the same metrics as desktop video, enabling true cross-screen campaigns."

RhythmOne's partners reinforce this value proposition. "We have integrated their advertising SDK with several of our apps (both on iOS and Android) -- including Play Festival Films, Sparkabilities, 'Justin Timberlake -- The Man of the Hour', and 'Miley Cyrus -- Twerk It,'" noted Mohit Mahajan, founder of 2wayTV, a partner since 2011."The API is simple and easy to use; it took us less than a day to integrate, and their technical support has always been diligent. It is remarkable to see the premium advertisers with fabulous CPM rates get on-board."

The release of this updated solution, which was re-designed from the ground up with standardization, simplicity and ease-of-use in mind, underscores the RhythmOne's longstanding commitment to offer leading-edge video monetization solutions, as well as its support of emerging viewability standards.

"RhythmOne has been at the forefront of in-app video monetization for the last decade. With consumption of mobile video reaching new heights, the launch of a video SDK solution that supports cutting edge video formats is critical to attracting brand-advertising dollars in an increasingly crowded space," said Sudhi Herle, Chief Product Officer.

As a leader in the mobile video advertising space, RhythmOne has built a reputation of technology innovation with high quality partners. This solution underscores 1R's goal to continue to provide publishers and app developers with the industry's best video ad monetization solutions.

About RhythmOne
RhythmOne is a media technology company that connects audiences with brands through premium content across devices, at scale. We work with advertisers, publishers and content providers to offer fully integrated, cross-screen advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats. Leading with mobile and video, RhythmOne offers advertisers a significant supply footprint through both owned and operated web properties and a network of quality partners. The sum of these capabilities ensures advertisers maximize their ROI, with transparent measurement around campaign effectiveness and attribution.

The Company is headquartered in San Francisco, California with offices worldwide. For more information please visit www.rhythmone.com.

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