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New York City Champions Honored for Their Efforts in the Fight to End Lupus


October 22, 2015 - NEW YORK, NY

NEW YORK, NY--(Marketwired - October 22, 2015) - Efforts to end the devastating impact of lupus on young lives was the focus during the Lupus Foundation of America's Evening of Hope New York City Gala Wednesday, October 21. Alan Siegel, President and Chief Executive Officer, Siegelvision; Fran Tsimoyianis, Executive Assistant, Office of the Chairman, Hudson's Bay Company; and Dimitri Tsimoyianis, Director of Service Learning, Holy Cross High School, were honored for their outstanding efforts to improve the quality of life of children, individuals and their families impacted by lupus.

Actor Ian Harding, from ABC Family's Pretty Little Liars, served as co-host for the Gala alongside 17 year-old Josie Pearce, who was diagnosed with lupus in 2013. Harding and Pearce are both long-time advocates for the Foundation and participated in the new national KNOW LUPUS campaign launched earlier this year.

The program included a powerful performance from Meghan Linsey, Season 8 NBC's The Voice, as well as a surprise guest appearance from Whoopi Goldberg. Goldberg was honored by the Foundation during the 2012 Gala for her efforts to increase public awareness and understanding of lupus.

The program was dedicated to all young people living with lupus and the advance of critical research in pediatric lupus. The Lupus Foundation of America has the first and only dedicated program to research the effects of lupus on children and adolescents and funds from the evening will support lupus research.

The audience heard first-hand from three mothers who have children with lupus about the devastating symptoms and impact the disease has on children and their families.

Dr. Yiu Tak Lueng, Assistant Professor of Medicine at Temple University School of Medicine, also provided a message of hope when she highlighted efforts funded by the Lupus Foundation of America through a multi-year grant recently awarded to develop a diagnostic tool for pediatric lupus nephritis that will allow for more targeted treatment and personalized care for children with lupus.

Alan Siegel, President and CEO of Siegelvision, received The Visionary Award for branding not only the Foundation, but the disease itself through the clear, concise messaging needed to define lupus for what it is, agonizingly complex, physically challenging, and hard define. In short the cruel mystery. Siegel is one of the best-known figures in branding, having worked with such prestigious companies and organizations such as, 3M, American Express, National Basketball Association, Internal Revenue Service (IRS), and the U.S. Air Force, among many others. He is also the driving force behind the plain English movement, and an acclaimed author.

The Foundation also presented the Barlin Family Award to Fran Tsimoyianis, Executive Assistant, Office of the Chairman, Hudson's Bay Company; and Dimitri Tsimoyianis, Director of Service Learning, Holy Cross High School, a mother and son who have made significant contributions to lupus awareness and advocacy and galvanized the New York Community in countless ways to support people impacted by lupus.

The Lupus Foundation of America's Evening of Hope New York City Gala honors outstanding individuals who have been champions for those living with lupus and their families. The Gala raises critically needed funds to support the Foundation's mission and its comprehensive programs of research, education and advocacy. The Foundation thanks its sponsors for the evening including, Pfizer; UCB; GreenbergTraurig; Hudson's Bay Company; PipperJaffray; and Ambassador Louis B. and Marjorie S. Susman.

About the Lupus Foundation of America

The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus, one of the world's cruelest, most unpredictable and devastating diseases, while giving caring support to those who suffer from its brutal impact. Through a comprehensive program of research, education, and advocacy, we lead the fight to improve the quality of life for all people affected by lupus. Learn more about the Lupus Foundation of America at lupus.org. For the latest news and updates, follow us on Twitter and Facebook.

About the Barlin Family Award

The Barlin Family Award was established in 2012 and is presented annually to honor Wayne and Judith Barlin, their daughter Sara Katz and husband Lewis, and their beloved son, brother and brother-in-law Michael Jon Barlin who lost his 10 year battle with lupus at the age of 24.

The following files are available for download:

Media Contacts:
Maggie Maloney
Maloney@lupus.org
202-212-6766

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