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i4C Innovations Partners With LifeLearn(R) to Enhance the Customer Experience for VOYCE(TM), Wearable Technology for Pets


January 15, 2014 - Chantilly, VA

CHANTILLY, VA--(Marketwired - January 15, 2014) - i4C Innovations, a subsidiary of Intersections Inc., which unveiled VOYCE, a breakthrough, wearable technology and integrated health and wellness management tool for pets, at the 2014 Consumer Electronics Show (CES), has announced a strategic partnership with LifeLearn, an educational publisher and interactive media company established within the veterinary and pet-related industries. This partnership will give VOYCE customers member-only access to exclusive educational content designed to complement the experience and to further differentiate the service.

i4C's partnership with LifeLearn will provide VOYCE customers with exclusive and direct access to thousands of articles written by top practicing veterinarians, board certified specialists, behaviorists, and other experts. The content will provide credible information that corresponds with veterinary recommendations allowing VOYCE customers to gain a deeper understanding on a variety of pet-related topics. This gives them an unprecedented opportunity to learn about their dog's behavior, nutrition, training, and health -- and in doing so, helping to "Understand Your Dog Like Never Before." Such information can also lead to increased efficiencies in the veterinary hospitals as well as increased compliance outside of the hospital.

At the Consumer Electronics Show, VOYCE was named "Best of CES 2014" by PC World/TechHive and Yahoo! Tech. VOYCE was also showcased across multiple media organizations including CNN, USA Today, The Wall Street Journal, and was prominently featured on the TODAY Show. And, unlike common clip-on pet activity trackers, VOYCE is a revolutionary health band worn comfortably around a dog's neck, and monitors key vital signs including heart and respiratory rates, along with other wellness indicators, such as activity, rest, calories burned, and more. "The partnership with LifeLearn further distinguishes VOYCE by allowing customers to easily interpret data in meaningful and actionable ways. Equally important is the fact that VOYCE allows veterinarians to gain insight into the health of their patients outside of their clinics," said Jeff Noce, President of i4C Innovations.

Veterinarians, who have relied on LifeLearn to provide continuing education for 20 years, will gain more engaged and more informed clients. "We at Lifelearn are excited about the partnership with i4C and believe that the veterinary community will benefit greatly from VOYCE, both due to better educated clients and additional business opportunities," said Mark Stephenson DVM, and Chief Development Officer of Lifelearn.

Based out of Guelph, Ontario, LifeLearn was founded in 1994 after evolving from the Veterinary Continuing Education Program of the Ontario Veterinary College. A privately held company, LifeLearn has been a long-standing and highly respected provider of educational resources for veterinary and other life science professionals and is recognized by many veterinarians as the authority in pet care information. Lifelearn also provides solutions for global leaders in the pet industry including Bayer Animal Health, Boehringer Ingelheim, Hill's Pet Nutrition, Merial, Nestle-Purina, Novartis Animal Health, P&G Pet Care, Pfizer Animal Health, and Royal Canin.

Representatives from i4C Innovations and LifeLearn will be at NAVC in Orlando, FL on January 18 - 22 to showcase VOYCE at Booth #4303.

About i4C Innovations Inc.:

At i4C Innovations, we love dogs. Our mission is simple: To understand dogs like never before and to build more rewarding, enduring, and richer relationships with man's best friend. i4C Innovations has brought together a diverse team of smart, passionate individuals and top-tier organizations to build a suite of unique products and services for the companion animal market. To learn more, visit http://www.MyDogsVoyce.com or http://www.facebook.com/mydogsvoyce.

i4C Innovations is a subsidiary of Intersections Inc. and is headquartered in Chantilly, VA. 

About Intersections Inc.:

Intersections Inc. (NASDAQ: INTX) is a leading provider of identity risk management and other subscription based services for consumers, with more than 3 million subscribers. Our core services monitor personal information for our consumers, aggregate it into digestible, consumer-friendly reports and alerts, and provide personalized education and support to help our customers understand their information and take the actions they deem appropriate. Since its business was founded in 1996, Intersections has protected the identities of more than 36 million consumers. To learn more, visit http://www.intersections.com.

Statements in this press release relating to future plans, results, performance, expectations, achievements and the like are considered "forward-looking statements." Those forward-looking statements involve known and unknown risks and are subject to change based on various factors and uncertainties that may cause actual results to differ materially from those expressed or implied by those statements, including without limitation the effect of new subscriber additions. Factors and uncertainties that may cause actual results to differ include but are not limited to the risks disclosed in Intersections Inc.'s filings with the U.S. Securities and Exchange Commission. Intersections and its subsidiaries undertake no obligation to revise or update any forward-looking statements.

MEDIA CONTACTS:
Beyond PR Group
Lisa Hanlon
(914) 954-1553
lisa.hanlon@beyondprgroup.com

Beyond PR Group
Beth Feldman
(917) 797-8054
bfeldman@beyondprgroup.com

MarketWire

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