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Zumba's Charity Platform Moves the World; Raises Millions for Breast Cancer Research & Lou Gehrig's Disease


December 1, 2014 - MIAMI, FL

MIAMI, FL--(Marketwired - December 01, 2014) - Global fitness leader Zumba announces today that, with the culmination of its latest campaign, close to six million dollars has been raised via its corporate social responsibility initiatives for important causes including finding a cure for Lou Gehrig's disease and funding preventative breast cancer research.

The Zumba charity platform, a movement led by Zumba and its global network of licensed Zumba instructors around the world, is rooted in health and fitness via Zumbathon® charity events (Zumba® classes for charity). Thousands of Zumbathon events have been held since 2010 and a percentage of proceeds are applied toward funds for specific causes. Participants reap many benefits, including exercise, building community, and being a part of a larger movement to help cure diseases and fund leading research.

"Everything about the Zumba experience is personal -- from the decision to take that first class; to the relationships that grow between participants and their instructors; to the joy, happiness and improved quality of life that flows through the families of every class participant," said Beto Perez, creator of the Zumba program. "By partnering with our instructors and raising funds to help find cures for such critical diseases, it is our hope that we will be able to touch -- and ultimately save -- millions of more lives."

In 2013, Zumba's "Party in Pink™" initiative reached new heights with the announcement of the Zumba Global Research Grant, the first-ever medical research grant named for the Zumba program toward preventative research. Specifically, the Grant funds preventative research on how a component of flaxseed will help prevent breast cancer before it starts. Since the launch of the Zumba Global Research Grant, nearly $1.5 million has been raised through Zumbathon classes and Zumba® apparel sales.

Furthermore, for the past four years Zumba has raised money for Augie's Quest, an aggressive, cure-driven initiative singularly focused on finding treatments and cures for ALS (amyotrophic lateral sclerosis, or Lou Gehrig's disease). Licensed Zumba instructors have mobilized to raise over one million dollars in the past few years and the popular campaign will launch again in April 2015.

Zumba's fundraising arm, "Zumba® Love: Movin' for Charity," advances global charitable causes by celebrating the joy of giving through dance, fitness, friendship and love. Since its inception, Zumba Love has raised millions for charities, including Komen ® and its global nonprofit partners; the American Heart Association®; the Muscular Dystrophy Association's "Augie's Quest"; and more. For more information, visit Zumba.com

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter and Instagram.

A quick note about the Zumba® Mark
Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

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Embedded Video Available: https://www.youtube.com/watch?v=vWlDlBHIvKs&list=UUM49GyZHNJOtv4ZSswMzy8A

Contact:
Zumba PR
Allison Robins
Email: pr@zumba.com

MarketWire

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