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Zumba Offers Fresh Design Approach for Spring/Summer 2014 Active Wear Collection


January 22, 2014 - MIAMI, FL

MIAMI, FL--(Marketwired - January 22, 2014) - Global lifestyle brand Zumba announces today its Spring/Summer 2014 (SS'14) active wear collection available on Zumba.com. The line features a range of functional workout attire that easily transitions into sophisticated feminine street-style looks, inspiring the hidden dancer within all women. Furthermore, many items feature Z-Dri™ technology, the fabric's high-performance moisture wicking system that keeps the body dry.

The Zumba® apparel SS'14 collection contains workout essentials such as bra tops, shorts, pants and tanks, while hyper-focusing on easy-to-wear layering pieces that include cozy jackets, wraps and shrugs. Also included are a variety of dance-inspired baggy pants in soft jerseys and French terry that allow for ease of movement.

New to the rollout is the innovatively-designed "So Bootyful Legging," featuring a flattering fold-over waistband and inverted semi-oval shaped seam that accentuates the backside. The perfect fit fabric provides lifting and smoothing effects resulting in a beautiful silhouette that flatters every body type.

The creativity and functionality behind the Zumba® apparel SS'14 collection is Brian Ruskin, whose career includes high-level positions at Victoria's Secret, the Gap and most recently as Executive Vice President of exclusive online women's retailer Venus. He brings along a wealth of experience in merchandising management within the fashion industry.

"We are excited to deliver a fresh perspective on women's active apparel that offers a balance of femininity and utility," said Ruskin, chief apparel officer of Zumba. "The collection is an eclectic expression of the Zumba® lifestyle and our 'So Bootyful Legging' is going to revolutionize the way women feel about active wear and their workout in general. All pieces are designed so that women can look good and feel amazing regardless of where the day takes them."

The new collection is available at zumba.com/shop, with prices ranging from $10 - $79. This launch is the first of the five-part SS'14 collection, which will be released in the coming months.

About Zumba® apparel
Zumba® apparel is a women's active wear line from Zumba Fitness, the global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. From active wear essentials to fashion-infused designs, Zumba apparel offers a range of pieces that transition effortlessly from the studio to the streets, and represents the same joyful and electrifying spirit found throughout its fitness culture. In addition, its patented Z-dri technology, the fabric's high-performance moisture management system, keeps the body dry by relocating sweat particles from the skin back to the material's surface where it evaporates, allowing for a comfortable wear and workout.

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on FacebookTwitter and Instagram

A quick note about the ZUMBA ®  trademark

ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines: 

Please DO: 

  • Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA"; 
  • Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc. 
  • Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.

Please DO NOT:

  • Use Zumba as a verb--for example, do not write: "Once you Zumba, you'll be hooked."
  • Use Zumba as a noun--for example, do not write: "They were doing Zumba" or "Zumba is great."
  • Change the trademark--for example, do not write "Zumbamania" or "Zumbarina."

Image Available: http://www.marketwire.com/library/MwGo/2014/1/21/11G011605/Images/BreakBeatBuiltInBraTank-29752524286.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/1/21/11G011605/Images/Bootyful-176029118813.jpg

Attachment Available: http://www.marketwire.com/library/MwGo/2014/1/21/11G011605/12613_A_Lookbook_Digital_131112-1044272706741.pdf

Media Contact:
Ashley Agueci
LaForce+Stevens
aagueci@laforce-stevens.com
212-924-8133

MarketWire

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