Zumba Offers Fresh Design Approach for Spring/Summer 2014 Active Wear Collection
January 22, 2014 - MIAMI, FL
MIAMI, FL--(Marketwired - January 22, 2014) - Global lifestyle brand Zumba announces today its Spring/Summer 2014 (SS'14) active wear collection available on Zumba.com. The line features a range of functional workout attire that easily transitions into sophisticated feminine street-style looks, inspiring the hidden dancer within all women. Furthermore, many items feature Z-Dri™ technology, the fabric's high-performance moisture wicking system that keeps the body dry.
New to the rollout is the innovatively-designed "So Bootyful Legging," featuring a flattering fold-over waistband and inverted semi-oval shaped seam that accentuates the backside. The perfect fit fabric provides lifting and smoothing effects resulting in a beautiful silhouette that flatters every body type.
The creativity and functionality behind the Zumba® apparel SS'14 collection is Brian Ruskin, whose career includes high-level positions at Victoria's Secret, the Gap and most recently as Executive Vice President of exclusive online women's retailer Venus. He brings along a wealth of experience in merchandising management within the fashion industry.
"We are excited to deliver a fresh perspective on women's active apparel that offers a balance of femininity and utility," said Ruskin, chief apparel officer of Zumba. "The collection is an eclectic expression of the Zumba
The new collection is available at zumba.com/shop, with prices ranging from $10 - $79. This launch is the first of the five-part SS'14 collection, which will be released in the coming months.
About Zumba® apparel
Zumba® apparel is a women's active wear line from Zumba Fitness, the global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. From active wear essentials to fashion-infused designs, Zumba apparel offers a range of pieces that transition effortlessly from the studio to the streets, and represents the same joyful and electrifying spirit found throughout its fitness culture. In addition, its patented Z-dri technology, the fabric's high-performance moisture management system, keeps the body dry by relocating sweat particles from the skin back to the material's surface where it evaporates, allowing for a comfortable wear and workout.
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba
A quick note about the ZUMBA
- Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA";
- Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc.
- Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.
Please DO NOT:
- Use Zumba as a verb--for example, do not write: "Once you Zumba, you'll be hooked."
- Use Zumba as a noun--for example, do not write: "They were doing Zumba" or "Zumba is great."
- Change the trademark--for example, do not write "Zumbamania" or "Zumbarina."
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