Upper Street Marketing Inc. Announces First Acquisition of MagMo, Inc.
March 28, 2014 - LOS ANGELES, CA
Upper Street Marketing Inc. (OTC Pink: UPPR) (PINKSHEETS: UPPR), a business that acquires unique and distinctive businesses with proven strengths and potential for growth, announced today the company will acquire the photo sharing engagement platform, MagMo.
MagMo, derived from "Magazine Moment" is a technology start-up built with the goal of strengthening the conversation between well-known brands and their audience online. It's a tool brands use to create short story's using a combination of pictures and text that is published through their social media channels to their audience.
MagMo was founded by technology industry veteran, Stephen Meade, whose track record includes creating, incubating and launching 9 successful technology-based companies in the past 20 years. Currently, Mr. Meade serves as Chairman at BigBamboo LLC, a holding company that incubates start-up companies from innovative idea to market-ready. Mr. Meade creates and builds successful businesses by knowing how to gather a team with the precise skills, knowledge and expertise to move his ideas to market. After building human capital, he then raises the financial capital necessary to help bring the idea to market.
"The desire for brands to have a better experience and 'engagement platform' is high," says MagMo's Founder and CEO, Stephen Meade. "Our platform creates a story book, or mini magazine. MagMo allows you tell a story in a few short steps. It's as simple as click, create, and share. For Major Brands, Celebrities, and companies with a large social audience, MagMo allows the brands to share customized stories ranging from product announcements, specials, to trends. MagMo can also be used as a contest platform for brands to drive better interaction with their customers and audience. MagMo's proprietary technology allows for the creation of a dynamic, interactive, targeted message specifically tailored around a brand's unique, online community."
"The MagMo platform is an impressive piece of sophisticated yet user-friendly software that I am excited to be working with," said Gordon McDougall, Upper Street Marketing CEO and Director. "It augments the relationships that already exist on Facebook and Twitter and other Social Media by expanding the storytelling ability."
Forward Looking Statements
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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