Swisstrax CEO Randy Nelson Featured on iTunes Podcast Small Business Success UNZIPPED
March 13, 2014 - Indio, CA
Swisstrax CEO and President Randy Nelson was recently featured on Bennett Johnson's Small Business Success UNZIPPED iTunes podcast episode titled "Faith and Blessings." With a commitment to be a recurring guest of the podcast, Nelson was introduced in this episode as the entrepreneur with an adventurous journey that culminated with his continued business success today as he heads the manufacturing and worldwide distribution of Swisstrax modular flooring from its headquarters in Southern California.
Thirty years of dedication to the development of Swisstrax has led to Nelson's growth from a 19-year-old warehouseman to being the owner of the company today. Nelson communicated his formula for achieving his goals in accordance with Johnson's theme on how to "Build Your Own Brand of Success."
On Johnson's podcast, he features real life entrepreneurs who may not be prominently known, yet are highly relatable to listeners who are looking to build their own company. Describing the guests he will feature, Johnson said, "No millionaire talk show hosts, no best-selling authors, no celebrity venture capitalists. These are real people fighting to live by their own rules. It's about real bootstrappers, struggling start-ups, and successful entrepreneurs. We will hear about their struggles, tears and failures. We will also hear about their triumph, laughter, and success. It will be shared with you, original and uncut."
Nelson looks forward to being further involved and sharing his knowledge with Johnson's audience. In the "Faith and Blessings" episode, Nelson chronicled his entrepreneurial journey while offering some key pieces of advice to entrepreneurs, "You have to look at it and be realistic. Look, feel and understand the reaction of the people you're in front of. You have to get out there and know your market and understand where you're going to apply your product."
Johnson sees Nelson as a prime candidate for his audience. "It's hard to get one entrepreneur to talk to another entrepreneur," said Johnson. "There's so much 'wow' and not enough 'how'. Randy will be back as a monthly guest to talk about all things small business."
As successful entrepreneurs, Nelson and Bennett are also tied through a common bond of being reassured by their faith. Nelson added, "The faith gives you something to fall back on and He will guide you." Johnson's podcast is available on iTunes and currently features eight compelling episodes.
Swisstrax is the practical and modern alternative to standard concrete and epoxy garage flooring. The product line, which was first developed in Switzerland over 19 years ago, was relocated in 2003 to Southern California; for both manufacturing and distribution.
About Bennett Johnson
Bennett Johnson is a small business performance coach and owner of Arete Business Methods. His podcast, Small Business Success UNZIPPED, is available on iTunes.