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Sofialys Reinforces Its Leadership by Appointing Hani Ramzi as New CEO


February 28, 2014 - Paris, France

Sofialys, a leading international mobile advertising and marketing company, today announced the appointment of Hani Ramzi as the company's new Chief Executive Officer. In his capacity as CEO Ramzi will also serve on the board of directors.

Hani Ramzi brings a recognized track record in global expansion as well as an in-depth knowledge of the Mobile industry. He will be responsible for driving the company's vision, strategy and growth worldwide.

Mokhtar Bouchelaghem, Executive Chairman of Sofialys, said: "It is a great pleasure to welcome Hani Ramzi to Sofialys and we look forward to working with him. His deep knowledge of the Mobile industry as well as his experience of business transformation and development at a worldwide level will be pivotal in strengthening our global market position."

Commenting on the appointment, Hani Ramzi, CEO of Sofialys, said: "I am delighted to join Sofialys, an innovative and recognized market leader with an impressive array of talent and great client references. We will continue our aim to make mobile advertising and marketing simpler for the stakeholders of the ecosystem and more relevant to end-users."

About Hani Ramzi:
Prior to joining Sofialys, Hani Ramzi was VP of the Mobile Advertising & Commerce Business Unit at Alcatel-Lucent. Ramzi has over 18 years of experience in mobile communications, mobile advertising and mobile commerce industries. He has held various senior management roles, ranging from network design, marketing, business consulting and business development. He has successfully led international departments in the US, EMEA and APAC.

Hani Ramzi is based in Paris and is a Board Director of Mobile Marketing Association France. He holds an Engineering Degree from Institut Supérieur d'Electronique de Paris and participated in senior management executive programs from INSEAD.

About Sofialys:
Sofialys is a leading international mobile advertising company and the #1 provider of direct marketing services to mobile operators in EMEA. It provides customers and partners with a one-stop-shop for display and direct marketing, real time geo-location and RTB supply-side product offerings. In 2014, Sofialys will manage databases totaling 15 million opt-in subscribers across 7 markets, running in excess of approximately 1000 direct marketing campaigns a year and regularly achieving response rates, in some markets, of 25% or higher. Sofialys' Display & Aditic platforms serve over 8 billion impressions a month -- running hundreds of campaigns for a global network of many thousands of publishers. The company has offices in Paris, London and Singapore and works with the world's leading telecom groups, publishers, advertisers and their agencies across EMEA and APAC. For more information visit: www.sofialys.com

For more information or to conduct an interview please contact Dalyce Suanez at (403)802-1167.

Contact:
Dalyce Suanez
Open2America
Phone: (403) 802-1167
E-Mail: d.suanez@open2america.com

MarketWire

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