Shoutlet Sweetens Cloetta's Social Presence
April 17, 2014 - Madison, WI
Shoutlet, the leading independent cloud-based social marketing platform, today announced that Cloetta AB, the pioneering European confectionary brand, has chosen Shoutlet's platform to manage its online communities in a way that will help Cloetta better understand its customer data and evangelise its brand through social. All of Cloetta's 34 brands, including Ahlgrens Billar, Lakerol, Goody Good Stuff, Chewits, Plopp, and Sportlife, are deployed with Shoutlet and span 10 European regions, fueling the growth of its 456M (GBP) business. With its command of social and confectionary market leadership, Cloetta is poised to further its success with Shoutlet as its social foundation.
"After a competitive review analysing the best social platforms in the market, our executive team decided that Shoutlet was the best solution for Cloetta's 34 brands spread out across 10 regions," said Bas Komen, social media director at Cloetta and former social marketing executive for TomTom. "Our business thrives on understanding our customers so, the ability to analyse how they interact with us socially is key in maintaining our leadership in a very competitive market. We felt confident that Shoutlet had the best platform to engage with our customers so we can make the smartest data-driven marketing decisions."
Strengthening a Local Presence
As its social champion, Mr. Komen has a keen grasp of how social marketing can impact business, and has built his career around embracing game-changing technologies that bolster the bottom line. Cloetta has employed a holistic view of all paid, earned, and owned channels and has embraced a strategic approach to social interactions on a local level. The ability to use Shoutlet to quickly and seamlessly deep dive into sentiment, content consumption, and post performance by region allows Cloetta to strategically focus its local initiative to build positive conversations with its growing consumer base.
"In this social age, managing multiple brands, in multiple locations, across multiple social channels is an arduous task," said Roy Jugessur, Head of EMEA for Shoutlet. "Cloetta is challenged with engaging an international customer base, and opting for a social media management platform that allows them to do so efficiently with the right balance of collaboration, coordination, and control is the first step in accomplishing this task in a valuable manner."
Encouraging Positive Conversations
Cloetta's social strategy takes understanding fans a step further, and into building localised -- and often individualised -- conversations for improved brand-fan understanding and relationship intelligence. Cloetta is innovating in the space and encouraging positive interactions at the influencer level by having a view and the tools to engage based on activity and consumer-buying potential.
Shoutlet makes it easy for brands like Cloetta to make the most of its social presence and bring that activity to proven business impact. Leveraging the platform to support the company's Facebook, Twitter, and social contest activities and merging them with owned media is proving overall value to the business. By having this intelligent view into data, Shoutlet is allowing Cloetta to effectively and efficiently use one platform for all engagement needs, increasing brand affinity between consumer and brand.
"We look forward to working with Cloetta to achieve its social goals and further enhance the value of its customer relationships," Jugessur concluded.
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships by harnessing the power of social media. More than 600 brands and agencies in 50 countries use Shoutlet to publish, engage, and measure social marketing campaigns that gather consumer data to drive business impact. Headquartered in Madison, WI, Shoutlet has additional offices in New York, Chicago, San Francisco, Salt Lake City, and London. Current customers include Fox Sports, Hot Topic, 24 Hour Fitness, NASCAR, Canon, Shutterfly, and Norwegian Cruise Line.
For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.