Shelfbucks, Bazaarvoice Incorporate Product Reviews, Ratings Into Smart Beacon-Based Mobile Solutions
May 12, 2014 - Austin, TX
Shelfbucks Inc., the leading iBeacon promotion platform for retail stores, today announced its collaboration with Bazaarvoice Inc. (NASDAQ: BV) to deliver a higher level of product information to shopper smartphones at the store shelf, enabling retailers and product companies to more effectively build sales, brand awareness and shopper loyalty.
Working together, Shelfbucks will provide shoppers with timely product reviews and ratings from Bazaarvoice, in addition to real-time product deals and promotions, via Shelfbucks beacons installed on retail display shelves.
The new capability will be showcased in a "Shopper Marketing Experience Display" as part of the Bazaarvoice Summit 2014 being held in Austin, May 12-14. A true retail display setting replicated within the event's exhibit section will allow Summit participants to experience the capabilities made possible by integrating Shelbucks' technology with the product ratings and reviews from the extensive Bazaarvoice network, in which more than 400 million monthly unique users view and share authentic feedback about tens of millions of products.
"Online shoppers have easy access to ratings, reviews and product availability, yet research shows they still prefer to complete their purchases in brick-and-mortar stores," said Erik McMillan, CEO of Shelfbucks. "Our collaboration with Bazaarvoice levels the playing field for physical retailers, enabling them to provide the same level of qualified product reviews to shopper smartphones right at the store shelves when they are making purchase decisions."
Founded in 2013, Shelfbucks is one of the first in-store beacon promotion platforms that allow shoppers to interact with products on retail shelves from their smartphone via iBeacon, BLE and NFC Beacons. Shelfbucks enables retailers and brands to measure real-time in-store shopper demand and deliver personalized special offers, coupons and content to shoppers' iPhone or Android smartphones to impact purchase decisions. Shelfbucks helps retailers and brands build loyal relationships with in-store shoppers, while increasing incremental category sales, profit, and return visits.
Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. The company's technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America, Europe and Asia-Pacific. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
Shelfbucks is the leading in-store beacon promotion platform which allows shoppers to interact with products on retail shelves from their smartphone via iBeacon, BLE and NFC Beacons. Shelfbucks enables retailers and brands to measure real-time in-store shopper demand and deliver personalized special offers, coupons and content to shoppers' iPhone or Android smartphones to impact purchase decisions. Shelfbucks helps retailers and brands build a loyal relationship with in-store shoppers, while increasing incremental category sales, profit, and return visits. It is the first platform to allow retailers and brands to build a relationship with the growing number of GenY and Millennial shoppers, who aren't reading print newspaper circulars, reading direct mail, or clipping paper coupons. Shelfbucks also helps retailers reduce price matching and showrooming to increase in-store sales opportunities. Additional information on Shelfbucks is available at www.shelfbucks.com. Watch industry leaders speak on digital coming to the in-store experience @ www.shelfbucks.com/faqs.
Scott Phillips + Associates, Inc.