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SERUS and Bob Ferrari Joint -- "The Increasing Importance for Tightly Integrating Product Design and Supply Chain Management"

May 27, 2014 - SANTA CLARA, CA

SANTA CLARA, CA--(Marketwired - May 27, 2014) - SERUS, a leader in extended supply chain management for high-tech companies, today announced it is hosting a webinar titled The Increasing Importance for Tightly Integrating Product Design and Supply Chain Management. The webinar is jointly hosted with Bob Ferrari, Managing Director and lead analyst of The Ferrari Consulting Group and author of Supply Chain Matters blog. Ferrari will lead the discussion scheduled for Wednesday, May 28, 2014, from 10:00 a.m. to 11:00 a.m. PDT.

Bob Ferrari has consulted with a wide array of international high tech companies and will share his insights as to how companies can move beyond supply chain visibility to real, actionable insights, and eventually smoother outsourced supply chains. Specifically, he will discuss:

  • An overview of today's supply chains -- the realities faced due to rapid business and product innovation and increased contract manufacturing.
  • How major product recalls can be avoided with tighter integration between product design and manufacturing.
  • Real examples of companies who are integrating those two processes well, and not so well, and implications for global supply chains in 2014.

To register for the event, visit


SERUS is leading today's high-tech companies to superior performance with precision multi-tiered supply chain management and execution. By orchestrating data and decision making from engineering and operations to finance and procurement and beyond, SERUS informs companies in near real-time when disruptive changes occur that will impact output, inventory, costs and ultimately customer satisfaction. From a spike in demand to engineering change propagation or a supplier interruption, SERUS monitors all supply chain progress on a granular level, enabling all partners to discover detailed causes and make recommendations for solving problems. SERUS customers are able to adapt on the fly and therefore enjoy deliver better outcomes through improved managerial judgment and collaborative performance between all parties. For high-tech companies whose survival depends on complex and outsourced supply chains, SERUS' cloud-based monitoring and adept analysis is the standard bearer. Customers like AMD Oracle, Juniper, Flextronics, Nvidia, Cypress, Qualcomm/Atheros and IDT have benefitted from enhancements, such as 8-15% reduction in inventory, 10-20% reduction in excess and obsolescence charges and 8-15% increase in operational productivity thanks to SERUS' supply chain orchestration. Learn more at

Amanda Orr


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