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OP-Pohjola's Pivo mobile wallet and PINS MasterCard involved in Finland's first open loyalty programme PINS

May 6, 2014 - London

PINS is a new Finnish loyalty programme enabling loyal customers to benefit for the first time from purchases from Finnish and foreign web-shops. OP-Pohjola provides PINS customers with a PINS MasterCard and its Pivo mobile wallet application.

- We are glad to be part of the new and open loyalty programme. Our PINS MasterCard and Pivo mobile wallet application services for PINS members suit excellently to the new type of open business concept under the PINS loyalty programme, says Kasimir Hirn of OP-Pohjola.

By paying purchases using PINS MasterCard, all such purchases bring PINS points and 7.5 PINS come from each paid purchase worth 10 euros, which will significantly increase opportunities for earning PINS. All online purchases made using PINS MasterCard also bring PINS. Any Finnish person can apply for PINS Master Card.

The Pivo mobile wallet will also be available to all Finns during May. Shops and PINS balances of points can be easily monitored mobile through Pivo. Pivo includes coupons and loyalty programmes, payment and loyalty cards and information on favourite shops. These are always safe and easy to use on Pivo.

What is PINS all about?

PINS is the first extensive loyalty programme in Finland that is no not tied to a single chain. It is the first of its kind where a consumer benefits, for example, from his online purchases at outlets outside retail chains. Considering that the benefits can be used immediately and the programme also rewards for small purchases, the programme is more rewarding for, say, one-person or two-person households than conventional loyalty programmes.

Finnish web-shop favourites as PINS partners

The number of PINS partners totals over 300 and more than 400 web-shops are involved in the programme. The programme has more than 30,000 outlets. PINS is a unique programme because online purchases now generate value, or PINS points. In addition to the Finnish, many international web-shops popular among Finns, such as Zalando,,, Spartoo, Crocs, Boozt, Brandos, Nelly and Asos, are included in the PINS programme. Purchases based on login to a web-shop via will bring loyalty benefits.

You can apply for a PINS MasterCard and join the free PINS programme at The Pivo mobile wallet can be found at and application stores.

For more information, please contact:
Kasimir Hirn, Senior Vice President, OP-Pohjola, tel. +358 (0)50 532 5368,

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Pohjola Pankki Oyj via Globenewswire



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