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Nestlé sells PowerBar

February 3, 2014 - London

Nestlé S.A. /Nestlé sells PowerBar. Processed and transmitted by NASDAQ OMX Corporate Solutions.The issuer is solely responsible for the content of this announcement.

This press release is also available in French (pdf) and German (pdf)


  • Nestlé divests PowerBar to US firm Post Holdings
  • Post Holdings is the third largest producer of ready-to-eat cereals in the US

Vevey, 3 February 2014 - Nestlé today announced that it has sold its premium sports nutrition business under the PowerBar and Musashi brands to a US-based consumer packed goods holding company, Post Holdings. Nestlé's premium sports nutrition business operates mostly in the US, Canada, western Europe, Australia, New Zealand and Japan.

Post Holdings, based in St Louis, Missouri, is a leading manufacturer, marketer and distributor of branded ready-to-eat cereals in the United States and Canada.

Nestlé, the world's leading Nutrition, Health and Wellness company, employs 339,000 people and its products are sold in almost every country in the world.

The transaction is subject to customary closing conditions.


Media: Robin Tickle  Tel.: +41 21 924 22 00
Investors: Roddy Child-Villiers  Tel.: +41 21 924 36 22

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Nestlé S.A. via Globenewswire



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