Matt Argall Expands His Business to Greeting Card Industry
March 4, 2014 - MIAMI, FL
"I can't wait to see you. I'm gonna cover you in Neosporin." Sounds a little funny, don't you think? "I love you so much. If I could, I'd buy you a casket." That just doesn't sound right... Neither does a Valentine's message that is addressed to "my seatfart". Funny and sometimes embarrassing typos in text messages, all a result of the popular autocorrect function, are only one of the reasons why people still buy traditional cards for Valentine's Day. In case you were wondering: The "real" messages behind the typos meant to say that somebody will be covered in kisses, if they had enough money they would by a castle, and the seatfart is really a sweetheart.
Thoughtful cards are not only popular on Valentine's Day, but on all kinds of holidays and special occasions, from Easter to Christmas and from weddings to anniversaries. So it is no wonder that despite the increased use of emails and text messages the greeting card industry is still booming. Every year Americans purchase approximately 6.5 billion greeting cards. By far the most popular card-sending occasion is Birthday, followed by a number of secondary occasions including Sympathy, Thank You, Wedding, Thinking of You, Get Well, New Baby and Congratulations. The most popular Seasonal cards are Christmas cards, followed by Valentine's Day, Mother's Day, Father's Day, Graduation, Easter, Halloween, Thanksgiving and St. Patrick's Day. Most greeting cards cost between $2 and $4, the annual retail sales are estimated between $7 and $8 billion. Looking at those numbers, it does not surprise that experienced businessmen such as Matt Argall are still investing in the greeting card industry.
While he might be new to this particular industry, Matt Argall is by no means new to founding smart and successful businesses. Projects in the past include a student loan debt consolidation, which granted loans subsidized by the US government for 98%. This model gave 600 people with 2+ loans a chance to extend payments from 10 years to 30 years at a lowered percentage, so the overall amount would come out to almost the same without the necessity to make major payments every month. He implemented another business idea when he started the Easy-1-Rate program back at a time when long-distance calls still cost a lot of money, with 800,000 subscribers, business and private customers. Never one to be bound by borders, Matt also expanded into the South American market and soon had 180,000 Brazilians on board, willing to sell into his product.
Matt Argall was born in Los Angeles, California in 1980. He spent the first year of his life in the United States, followed by the family's move to Canada in 1981. When Matt was eight years old, his parents sold their Canada-based chiropractic business to return back to their homeland. Matt went to school in Florida, where he graduated after the 10th grade. At age 17 he helped his best friend at the time to save a big online company. They soon sold their products on eBay and shipped them directly to buyers, a process that was completely innovative at the time. This early success story laid the groundwork for Argall's later success story that was fostered through his involvement in the Citizens Commission on Human Rights International, where he made many important contacts and learnt valuable lessons. Matt never ceased to look for new business opportunities and with his many years of experience his latest endeavor is bound to be a success.
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