I Link 2 Music Appoints Music Veteran Patricia Bock Director Strategic Initiatives
March 27, 2014 - Burbank, CA
iL2M International Corp. (the "company" or "iLink2Music.com") (OTCQB: ILIM), an emerging music entertainment and social media company, announced today that it has appointed Patricia (Trish) Bock as Director of Strategic Initiatives.
Bock will lead the Strategic Initiatives team at iL2M, spearheading global growth campaigns. She will be responsible for providing expertise and leadership of cross-functional teams and project managers to ensure proper analysis, prioritization and implementation of key strategic activities.
Bock is also President of PLB Entertainment, an artist management and record label consulting and marketing business. At PLB, Bock creates, defines and implements global strategies for her many clients, including artists, managers and record labels such as RCA, Sony, Warner Brothers and Universal. She develops national marketing and social networking campaigns for artists, and her Music Placement Division places songs on TV, film and commercials. Bock negotiates all contracts for her clients, including film and television licensing, record deals, touring deals and sponsorships. In addition, Bock helped conceptualize and produce two syndicated radio talk shows and is now the producer of the new podcast Our Place Out Loud along with the development of a social networking app for iTunes.
Bock was part of the programming team for Los Angeles' KIIS-FM at its record breaking peak in the late 1980's. She helped determine music playlists, schedule programming, develop marketing campaigns, advertising and promotion for TV, outdoor, retail, station imaging and promotions, as well as generating and managing the departmental budget. Bock was recruited by Epic Records and joined the Sony Music Family where she helped launch the careers of Celine Dion, Pearl Jam, Oasis, Rage Against The Machine, Luther Vandross, Sade, Ozzy Osbourne, Babyface, and many more artists.
Bock was asked by Michael Jackson to help run MJJ where she oversaw all departments within MJJ, including promotion, marketing, imaging, radio, print media, social networking, traditional and internet distribution and music retail plans. She was involved with all press and industry trades, live shows, video, coordinating touring and promotional events, tie-ins with radio/TV/film, as well as advertising for TV, trades, consumer music press, and generating and managing the departmental budget. Bock was then recruited by Jive Records where she had similar responsibilities as vice president promotion/marketing. She helped set the all time sales records with 'N Sync, the Back Street Boys, and Britney Spears. Bock resigned her position at Jive to head up her own company, PLB Entertainment.
Bock is a graduate of the University of California Los Angeles, and currently resides with her husband in Marina Del Rey, CA.
About iL2M International Corp. and iLink2Music.com
iL2M (OTCQB: ILIM) is an emerging music entertainment and social media company based out of Burbank, California. The company is in beta to launch the iLink2Music.com digital media platform, which provides an evolutionary online application that consolidates the way people enjoy and manage their social media, music, and entertainment. The company intends to generate exclusive online celebrity radio, video, events, and content, and generate revenue from multi-sensory branding, content licensing, co-creation, and product placement through an immersive user experience. iL2M is publicly-traded on the OTCQB in the United States under the ticker symbol ILIM. For more information, please visit us at www.iL2M.com.
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