Investis Launches Audience Intelligence for the Corporate and IR Communications Industry
June 8, 2014 - NEW YORK, NY
Investis the world's largest privately held IR and corporate website and app provider today launched another market first for the corporate and IR communications industry: Audience Intelligence. The new service will enable clients to see exactly which investment funds, hedge funds, activist investors, media organizations, government bodies and potential corporate customers are looking at their website and what they are reading.
"Our 700 managed website clients are already engaging in multi-channel communications with investors and the press. Because of our data-driven approach we can provide them with additional insight on how best to communicate with these audiences," said Investis CEO Helen James. "We all know that the best relationships start with a mutual interest. Now we can provide our customers with exactly which investors and journalists are visiting their site and what they are viewing, so communications professionals can target their efforts on people who are already showing interest."
For the first time clients will be able to see which organizations are looking at their website and what they find interesting. Fully integrated into our technology platform this unique service allows our clients to see which investors, business customers, regulators and more, are looking at their website. They can see which pages they were viewing and what they searched for over time.
Future enhancements will provide our clients with greater insight into both real-time use of their digital communications and the influences that may impact in the future.
We will be showcasing this new service at the NIRI conference June 8-11, 2014 in Las Vegas at booth 617/619. We look forward to welcoming you.
Investis is a wholly owned subsidiary of Investis Ltd., the world's largest privately held software-as-a-service provider for corporate communications and investor relations officers.
We're helping companies across the world to communicate a better, more connected story across devices of all sizes through the channels that matter most to their audiences. Our services include corporate and IR websites, social media activation and monitoring, apps and mobile sites, video and webcasting, website tools and integrated online reporting.
We work with over 1,700 companies in 30 countries, from the smallest companies to the largest across every sector. Our 300 digital specialists work in offices in the UK, USA, Germany, Finland and India providing our dedicated 24/7 services.
For further information please contact:
In the US:
Tel: +1 646 512 5178
In the UK/Europe:
Tel: +44 (0) 20 70389000