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GAF to Be Featured on The Ellen DeGeneres Show Episode Airing Thursday, January 30th


January 28, 2014 - Wayne, NJ

GAF, North America's largest roofing manufacturer, is excited to announce its participation in the January 30th episode of the popular award winning daytime television show, The Ellen DeGeneres Show.

The show and its host, Ellen DeGeneres, have collectively won 33 Emmy Awards, including Outstanding Talk Show in 2013, and average four million viewers per episode. Combining comedy, celebrity, musical guests, and human-interest stories, the show has been helping consumers make choices for 11 seasons and the brands that Ellen names on the show prove to become known and trusted by her viewers.

"Being a part of a segment on The Ellen DeGeneres Show is an incredible opportunity," explains Alyssa Hall, marketing communications manager at GAF. "She is so beloved by her viewers and they truly value any recommendations that she makes on products. And as a company that invests in our branding efforts, we know at GAF that aligning with a force like Ellen DeGeneres will only support our position as the industry's premium brand, helping our contractors to create pull-through sales."

After this initial airing, GAF will be featured in several follow-up episodes which will each be mentioned on the GAF Facebook page at www.facebook.com/gafroofing.

To learn more about GAF, visit www.gaf.com.

About GAF
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company's products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

For more information contact:

Alyssa Hall
Marketing Communications
973-628-3301
ahall@gaf.com

MarketWire

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