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Fred Water Takes Aim at Sugar on Kickstarter


November 24, 2014 - Sausalito, CA

Continuing its trend of industry firsts, today Fred Water has taken its crusade against sugar to another level by revealing its innovative stainless steel Fred Water Flask that makes water easy to carry in a pocket. Watch the new Fred Water Flask Kickstarter video featuring Flight of the Conchords' Murray Hewitt (Rhys Darby), Tony Hawk, more pro athletes, and a cast of comedy actors taking viewers through a hilarious storyline about the invention of the pocket-friendly water flask and the importance of drinking more water and less sugar here: http://kck.st/11Lywni

Designed to fit perfectly in pockets, the flask shape enables people to carry more water with them more often. These Fred Water Flasks are guaranteed against defects, BPA-Free and are available in brushed steel, charcoal, white and additional colors.

The Fred Water Flask Kickstarter video creative director and writer is Ariel Broggi, and it stars Rhys Darby and Andrée Vermeulen with cameos by Tony Hawk, Aaron "Jaws" Homoki, Chris Joslin, Annie Boulanger, Joe Sexton, Scott Stevens, Megan Neuringer, Leonard Robinson, Lance Krall, Scott Krinsky and Eliot Schwartz.

"Kickstarter is an exciting platform for opening a direct dialogue with fans, gaining valuable user feedback, and growing awareness for our pro-water, anti-sugar mission. At the same time, we can thank supporters for their pledges through various rewards including receiving one of the very first Fred Water Flasks before they hit retail shelves," said Adam Gayner, co-founder and CEO.

A leading voice in the anti-sugar movement Dr. Robert Lustig, who is featured in the critically acclaimed documentary FED UP said, "The stark reality is there is too much sugar in our food supply. This inconvenient truth is finally becoming a part of the national conversation: from the water cooler to carpools to the boardrooms of the biggest corporations in the world. If we hope to turn the tide of preventable diseases such as Type 2 Diabetes and fatty liver disease, we must act now. Many companies are getting the message, and now promote low or no sugar alternatives. For those that do play a positive role in promoting a healthier culture, I applaud them."

Connect with Fred here:
Kickstarter: http://kck.st/11Lywni
The site: fredwater.com
Facebook: Facebook.com/fredwater
Twitter and Instagram: @fredwater

To download high-res images, visit: http://tinyurl.com/nhrrvho

ABOUT FRED WATER:
Founded by two guys in Brooklyn, Fred Water is on a mission to reverse America's staggering obesity trend by helping consumers drink more water and less sugar. The company creates pocket-friendly, refillable flasks designed to make water more convenient to carry and way cooler to drink. Whether selecting Fred Water filled, empty or the new stainless, Fred backs drinking water -- even from free sources -- because promoting water over sugary beverages is sustainable. The direction the industry is headed today is not.

Fred is sold in retailers nationally and online via FREDWATER.COM.

Hydrate & Conquer. Refill & Respect.

Photo collage credits:

Top three photos from left to right credit: Chad Foreman

Bottom three photos from left to right credit: Kyle Camarillo

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2726185
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2726188

For more information, contact:
Ashton Maxfield
949.289.6493
ashton@masterplanpr.com
or
Kirsten Woodard
714.366.6003
Kirsten@masterplanpr.com

MarketWire

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