The Biggest Loser RunWalk Launches Theme Park Race Series
March 18, 2014 - Chicago, IL
CHICAGO, IL--(Marketwired - March 18, 2014) - The Biggest Loser RunWalk and Six Flags Entertainment Corporation recently launched their new Theme Park Race Series that debuts April 27, 2014, at Six Flags Over Georgia, near Atlanta, Ga. Participants can get their endorphins flowing by running through all 11 Six Flags theme parks across the United States. The events, which open to the general public, will include a 5K and One-Mile Kids Fun Run.
The Biggest Loser RunWalk is licensed through NBCUniversal Television Consumer Products Group and Shine America, the producers of "The Biggest Loser." Mother and son duo Jackie and Dan Evans were featured in Season 5 of NBC's hit weight-loss series "The Biggest Loser." They lost a combined total of 225 pounds on the show and have kept the weight off by participating in dozens of half-marathons since their time on the series.
"This exciting new twist to our traditional RunWalk events will draw more people of all fitness levels to discover and participate in events that will motivate families to a happier, healthier lifestyle," said Jackie Evans, founder of The Biggest Loser RunWalk series.
Registered participants will receive a special discount into the Six Flags parks to make it an even more fun-filled day for the entire family. All fitness levels are encouraged to participate, from the first-time walker to the avid runner, with age-group awards going out to both runners and walkers.
"Six Flags is thrilled to partner with The Biggest Loser RunWalk to have our theme parks provide a unique backdrop to each race and use our in-park promotion to help reinforce the brand's fitness message," said David McKillips, Senior Vice President of Corporate Alliances, Six Flags Entertainment.
For more information on The Biggest Loser RunWalk or to register for a race, please visit www.BiggestLoser.com/RunWalk.
About FitWorld Group LLC
The Biggest Loser RunWalk Race Series launched in the fall of 2012 throughout the United States, challenging all Americans to get fit and stay healthy. Organized by former contestants of "The Biggest Loser," Dan and Jackie Evans, the race series includes a variety of race distances including 5K's, 10K's, 15K's, Half Marathons, Off-Road Challenges and Kids' Races. Whether you have yet to begin an exercise regime or you are an avid runner, this race series is dedicated to helping you reach your fitness goals. Our mission is to get America off the couch and on the pavement! For more information, visit www.BiggestLoser.com/RunWalk.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing oversees NBCUniversal's consumer product licensing, film, home entertainment and television promotions, and corporate alliances for Universal's theatrical, home entertainment, television, theme parks and stage productions. This dedicated division is also responsible for monetizing the company's vast library of films and characters through licensing, branding and marketing opportunities. Universal brings an impressive slate of properties, including two blockbusters, to this year's show - Minions, the spin-off of the phenomenally successful Despicable Me franchise, slated to bow July 10, 2015; and Jurassic World, the long-awaited next installment of Steven Spielberg's groundbreaking film series, scheduled for release June 12, 2015.
ABOUT SHINE AMERICA
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser (NBC) and The Face (Oxygen), as well as adaptations of Shine Group formats such as MasterChef and MasterChef Junior (FOX), Minute to Win It (GSN) and the upcoming series Slide Show (FOX), and scripted series including The Bridge (FX) and upcoming Gracepoint (FOX) and Utopia (HBO).
Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. Marketplace. The global Shine 360Ëš division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group's distribution arm, Shine International,Shine America distributes its extensive library of programming and formats to more than 150 countries.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world's largest regional theme park company with $1.1 billion in revenue and 18 parks across the United States, Mexico and Canada. For 53 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest® and Holiday in the Park®. For more information, visit www.sixflags.com.
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Public Relations, The Biggest Loser RunWalk
Six Flags Entertainment Corporation