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Bank of America Winter Village at Bryant Park Goes (RED) for the Annual Tree Lighting


November 24, 2014 - NEW YORK, NY

NEW YORK, NY--(Marketwired - November 24, 2014) - Bank of America Winter Village at Bryant Park will dedicate its annual holiday tree lighting to the fight to eradicate mother-to-child HIV transmission. This year's event, taking place on December 2, will be hosted by Sara Gore, New York Live and LX TV's Open House front woman, and will feature a line-up of stars both on and off the ice, including Billboard Hot 100 artist Ingrid Michaelson, as well as 2010 Olympic gold medalist Evan Lysacek. Bank of America will spotlight its partnership with (RED) to help raise awareness of efforts underway to move us one step closer to ending AIDS.

The Tree Lighting, now in its tenth year, will also include an ice performance by US synchronized skating champions, the Haydenettes, music from indie singer-songwriter Catey Shaw, a park-wide light show, and a special appearance from Santa Claus himself. Attendees will have a chance to celebrate a decade of free admission ice skating offered in Bryant Park by skating to the sounds of Catey Shaw, and celebrate the season with a park-wide sing-a-long led by over 100 Christmas carolers.

Says Deborah Dugan, CEO of (RED), "What an incredible way to honor Giving Tuesday and keep the spirit of World AIDS Day shining brightly this holiday season. We can't thank Bank of America and Bryant Park enough for this wonderful opportunity."

The Tree Lighting, beginning at 6:00 p.m., will lead up to the pinnacle lighting of the 50-foot Norway Spruce filled with over 3,000 ornaments and thousands of lights. The tree will remain lit through Jan. 11, 2015.

"This gathering welcomes New Yorkers and visitors from around the world to celebrate the holiday season together beginning with the Tree Lighting," says Dan Biederman, President of Bryant Park Corporation. "It's become a holiday tradition in the city and we are grateful that this year we are be able to shed light on the fight against AIDS by showing our support for (RED)."

Bank of America Winter Village at Bryant Park is a seasonal destination that features a 17,000-square-foot ice skating rink, a glass-enclosed restaurant and open-air market for holiday shopping under the glow of the city's lights. Located at W. 40th and W. 42nd Streets between Fifth and Sixth Avenues, the holiday village is adjacent to the New York Public Library and a short walk from Times Square and Grand Central Station. www.wintervillage.org

About Bryant Park Corporation:

Bryant Park Corporation (BPC), a private not-for-profit company, was founded in 1980 to renovate, finance and operate Bryant Park in New York City. BPC is funded by income from events, concessions and corporate sponsors, as well as an assessment on neighboring properties, and does not accept government or philanthropic monies. In addition to providing security and sanitation services and tending the park's lush lawn and seasonal garden displays, BPC provides public amenities and activities, including movable chairs and tables, cafe umbrellas, restaurants, food kiosks, world-class restrooms, and a wide range of free events throughout the year. The Midtown park, conveniently located at 6th Avenue between 40th and 42nd Streets, is visited by more than five million people each year and is one of the busiest public spaces in the world. BPC's website, www.bryantpark.org, is available for more detailed information and a schedule of upcoming events.

About (RED)

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Moleskine, HEAD, Kidrobot, Mophie, FEED, Sir Richard's Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.

To date, (RED) has generated more than $275 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground -- no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org.

CONTACT:

BRYANT PARK:
Lauren Applebaum
lapplebaum@thethomascollective.com

(RED):
Holly Aubry
holly.aubry@red.org

BANK OF AMERICA:
Jeanette Doherty
jdoherty@webershandwick.com

MarketWire

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