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Bank of America Partners With Alex and Ani for a National Advertising Campaign


March 5, 2014 - NEW YORK, NY

NEW YORK, NY--(Marketwired - March 05, 2014) - Giovanni Feroce, CEO of Alex and Ani, the fastest growing lifestyle brand which offers eco-conscious, American made products, announced today an extension of the company's relationship with Bank of America. Alex and Ani Designer, Founder and Creative Director Carolyn Rafaelian's professional journey, one made up of enforcing a made in America standard and dedicating her life's purpose to empowering others, has been captured and featured in Bank of America's latest national advertising campaign.

"Bank of America has played an important role in our success as an American-made, Rhode Island made company," Feroce stated. "We aim to make connections in many forms, and this vital one has allowed us to impact our local and national economy in a positive way. Our growth is a direct result of Bank of America's commitment to supporting Alex and Ani employees' hard work and dedication."

The commercial features historic landmarks throughout Rhode Island with filming taking place at Alex and Ani's first store in Newport and its World Headquarters, local factory and distribution and fulfillment center in Cranston, RI. Footage of staff assembling and packaging product for shipment is strung together with shots of Rafaelian's daily interactions with employees, partners and customers. The goal of the commercial is to give viewers a behind the scenes look and highlight the company's rapid growth.

"I am honored to have Alex and Ani featured in this national campaign that showcases what we do in a unique, engaging way," Rafaelian stated. "Bank of America has a long standing relationship with us and we look forward to showing viewers why positive connections are instrumental to success."

"Alex and Ani is a true American success story, growing from an idea, to a storefront to a global brand," said Oliver Bennett, Bank of America client manager for Alex and Ani since 2012. "To help them on that journey by delivering the full capabilities of our company has been truly rewarding, and to share the success of our partnership with a national audience makes it even sweeter."

The Alex and Ani commercial is part of a larger campaign that demonstrates the role Bank of America can play in helping clients achieve their goal. The commercial began airing nationally on February 18th and will continue through the end of March 2014. The commercial may also be viewed online at http://www.youtube.com/watch?v=8U2m_pBjMtc as well as www.alexandani.com.

About Alex and Ani

Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.

About Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 50 million consumer and small business relationships with approximately 5,100 retail banking offices and approximately 16,300 ATMs and award-winning online banking with 30 million active users and more than 14 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock is listed on the New York Stock Exchange.

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Contact information

Contact:
Alexandra Zaso
212.385.1075
alexandra@alexandani.com

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