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Balance(R) Launches the First Non-Flavored Cleanse Beverage


April 25, 2014 - NEW YORK, NY

NEW YORK, NY--(Marketwired - April 25, 2014) - Balance releases Balance Cleanse™, an exciting new addition to their functional beverage range. 

Balance Cleanse is a premium, non-flavored, American spring water infused with Australian botanicals that impart a gentle diuretic benefit. Balance Cleanse helps purify your body daily by gently flushing out all the things your body doesn't want. The botanicals are hand picked growing wild in remote regions of Australia and a tea like infusion is made. This is shipped to the U.S. where it is added to local spring water from Sierra Nevada, CA and the Catskills, NY. This high-altitude spring water has low total dissolved solids, perfect neutral pH of 7.0 and a clean, crisp taste.

"Balance exists in a white space between a water and a tea and being non-flavored gives it widespread appeal," said co-founder Martin Chalk. 

Intended to drink daily, Cleanse is all natural with no sweeteners, preservatives, colors or flavors and can be used as a person's main source of hydration. Cleanse complements food, juices (fruit and/or vegetable) or is perfect just on its own.

"We all know how hard it is to have a 100% healthy diet all the time," replies Chalk. "It requires time, self-discipline, expense and can be quite anti-social and, to be frank, can be rather boring. I mean there's only so much kale and green tea you can take. We're not monks living in remote places. Life is about balance. That's why we exist as a company. Have that slice of pizza; that martini, just in moderation and balance it by flushing out some of those toxins leaving space to add more," said Chalk smiling.

Balance Water is available nationwide in a variety of health food and grocery stores and supermarkets. You can also find Balance in GNC stores and Amazon.com. Other Balance popular varieties include Balance Relax (unwinding), Refresh (restoring equilibrium), Mind (focus & concentration) and Travel (helping avoid jet lag).

About Balance

Balance Water is a fast growing, privately held company originally established in Australia and now headquartered in New York City with offices in Sydney and Cologne, Germany. Balance created the functional non-flavored beverage category in order to provide a healthy beverage that is also extremely easy to drink.

To find your Balance visit our store locater on www.drinkbalance.com

The following files are available for download:

Press Contact:
Daniela Mancinelli
212-564-0887 
dm@drinkbalance.com

MarketWire

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