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Axxess Pharma Forms Partnership With Roc Nation Sports and throne boxing in Promotion of TapouT Product Line


December 18, 2014 - Toronto, ON

Axxess Pharma Inc. (OTC PINK: AXXE), a specialty pharmaceutical and nutritional supplements company, is pleased to announce they have partnered Roc Nation Sports on their first three boxing events under the throne boxing banner. The first event, scheduled for Friday, January 9, 2015 from The Theater at Madison Square Garden in New York City, airs live on FOX Sports 1 at 10:00 PM ET/7:00PM PT, and will feature boxing's brightest young stars in compelling match-ups as well as several notable Roc Nation touches that will further serve spectators with an enhanced fan experience.

Under the partnership, Axxess Pharma and Roc Nation Sports will work together to promote the TapouT Muscle product line and throne boxing events. Axxess believes this partnership will be a major factor in increasing its TapouT brand name, generating exposure on a grand scale and further increasing the reach of its product line into big-box retail stores across the United States.

Dr. Bagi, President of Axxess Pharma stated, "We are very excited to partner with Roc Nation Sports. Their ability to generate mass market exposure across numerous platforms is well known. We see a strong synergy between their clientele of athletes, performers, promotion of major events and the use of our all-natural TapouT supplements designed to help in repairing and building one's physical health. We look forward to working closely with Roc Nation."

"throne boxing represents the start of a new and exciting era for the sport and we are thrilled that TapouT Muscle has decided to become a part of it," said Michael Yormark, President and Chief of Branding at Roc Nation. "As a company, TapouT Muscle shares our desire to innovate and do things differently and we are excited to work with them beginning with our first event on Jan. 9."

About Axxess Pharma Inc.: Axxess Pharma Inc. is a Nevada Corporation operating through its wholly owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain -- to optimal health management through improved nutritional supplements. To learn more about our new products TapouT Extreme Muscle Growth and TapouT Muscle Recovery, please visit: http://buytapoutme.com and http://www.tapoutmusclerecovery.com.

About Roc Nation Sports:
Roc Nation Sports, a sub-division of Roc Nation in partnership with CAA Sports, launched in spring 2013. Founder Shawn "JAY Z" Carter's love of sports led to the natural formation of Roc Nation Sports, helping athletes in the same way Roc Nation has been helping artists in the music industry for years. Roc Nation Sports focuses on elevating athletes' career on a global scale both on and off the field. Roc Nation Sports conceptualizes and executes marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy. Roc Nation Sports launched its boxing division, a full service promotional company, in August 2014. Roc Nation Sports' roster includes premiere athletes such as Robinson Cano, Skylar Diggins, Kevin Durant, Geno Smith, Victor Cruz, CC Sabathia, James Young, Hakeem Nicks, Dez Bryant, Ndamukong Suh, Rusney Castillo, and Yoenis Cespedes.

About TapouT:
TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. For updates and more information, please visit TapouT.com. Follow TapouT on Facebook, Twitter and YouTube.

TapouT is a Trademark of ABG TapouT, LLC.

Safe Harbor Statement
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact:
Investor Relations
Taylor Capitol, Inc.
Stephen Taylor
(973) 351-3868
staylor@TheStockAlerts.com
www.TheStockAlerts.com

Lauren Menache
BerkComm & Marketing Group, LLC
lauren@berkcommunications.com
350 7th Avenue Suite 2204
New York, NY 10001
212-889-0440 ext 222
Follow @berkcomm
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