Artisanal Gin Goes Foraging to Highlight National Availability
May 13, 2014 - Chicago, IL
CHICAGO, IL--(Marketwired - May 13, 2014) - Caorunn, a small batch Scottish gin created from Celtic botanicals handpicked from the hills surrounding its distillery, recently unveiled a new campaign to celebrate its availability in cities across the United States. The initiative, Forage to Glass, highlights the use of locally foraged ingredients to express flavor and a sense of locality in the glass.
In its first outing, Chicago-area bar chefs and mixologists gathered in Lincoln Park with local foraging expert Chris Mayor to forage local edibles for gin-based cocktails. The harvested herbs and botanicals, including wild spicebush, bergamot and several varieties of mint, were then incorporated into a range of cocktails that truly reflects the Windy City.
Caorunn's gin master, Simon Buley -- an avid locavore -- was on hand to provide technical insight on the gin's production. The artisanal spirit is produced using natural resources from a boreal forest and distilled with traditional botanicals alongside the wild rowan berry, coul blush apple, dandelion, myrtle and Scottish heather in one of the world's three Copper Berry Chambers.
"With Caorunn, we forage our botanicals within a stone's throw of our distillery, which allows us to truly distill our Celtic landscape into a glass," says Ibolya Bakos-Tonner, global brand manager for Caorunn Gin. "Forage to Glass not only allows us to illustrate the craft behind the liquid, but celebrates the seasonal flavors available in each American city, and how the use of those edibles can create a very specific, local flavor."
The company began exporting to select U.S. markets three years ago, but its exacting production process mandated a slow expansion. Now available nationally, the small-batch gin is finding local opportunities, such as the foraging initiative, to showcase its terroir-driven profile.
Caorunn will forage with local bartenders in multiple markets, and make those cocktail recipes available to the public online at the company's website, www.caorunngin.com.
Caorunn (pronounced "ka-roon"), is a small batch distilled Scottish gin produced using natural resources from a boreal forest and distilled with a combination of traditional and wild botanicals hand-picked from the surrounding hills. Uniquely specific to its home in the heart of the Scottish Highlands, Caorunn is a gin infused with five Celtic botanicals foraged within a hand's reach of the distillery. It is handcrafted in small batches at Balmenach Distillery in Speyside, Scotland and is marketed by International Beverage. Find Caorunn on Facebook at www.facebook.com/caorunngin.
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