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evolphin software Introduces a Digital Asset Management First -- Fully Integrating Digital Asset Versioning and Workflow to Streamline the Content Creation Process


March 26, 2013 - SAN RAMON, CA

evolphin software, the leader in Creative Process Management, today announced the first Digital Asset Management (DAM) product to integrate digital asset versioning and workflow management into a highly automated end-to-end, content-creation platform. Building on evolphin's award-winning Zoom platform, Zoom 4.0 automates project workflows from inception to delivery, enabling creative professionals to focus exclusively on the creative process and not on the technology. The industry-first platform behind Zoom 4.0 integrates powerful client-side deduplication, which slashes storage and bandwidth requirements by up to 50 percent and reduces IT costs accordingly.

The Zoom Digital Asset Management suite is used by major brands including News Corporation, Publicis and Astral Media, to improve workflow and reuse of existing assets for creating advertisements, commercials and trailers.

"We needed scalable digital asset management [DAM] for our fast-growing digital agency but didn't realize we could find a solution that could do more than traditional DAM solutions. Zoom has something for everyone from the production to IT departments. It handles data duplication and asset tracking, and features search and versioning tools," said James Drake, director IT, Swirl. "One of the biggest challenges of working with digital assets in a creative shop is the storage growth -- the traditional method is to do data deduplication on the backup and recovery systems. That didn't work for us. We solved our data deduplication problem by bringing in evolphin. They are unique in doing front-end deduplication and saved us a significant amount of hardware costs."

Zoom 4.0 allows creatives, producers and content owners to solve the toughest challenges in content creation: workflow inefficiency, version management, and IT sprawl. By integrating asset versioning and workflow management, Zoom makes content creation a continuous workflow process enabling all stakeholders in a project to collaborate in real time; locate the desired version of an asset in milliseconds; and minimize time spent comparing, iterating and sharing assets. Data deduplication, while reducing storage and bandwidth requirements, combines with asset resource forking -- a first-ever technology in digital asset management -- allowing multiple "child" assets to be associated with a "parent" asset, further reducing space utilization and conserving bandwidth.

Zoom, widely acknowledged for breakthrough technology enabling media organizations, content owners, and developers to better manage their digital assets, is built on the advanced RevDB database and version-aware search engine. The patent-pending RevDB is optimized for large unstructured digital assets, clearly differentiating it from traditional relational databases that manage only structured data. Zoom also integrates advanced project analytics to deliver real-time, actionable information about creative projects, providing more control and helping organizations virtually eliminate delayed or over-budget projects.

Zoom 4.0 is unique in addressing the growing needs of creative professionals. Unlike competitive offerings, Zoom 4.0 has addressed the challenges of broken workflows; delivered a comprehensive set of analytics to aid in management and control of processes; dramatically reduced the impact of asset management on bandwidth and storage requirements; and reduced the end-to-end costs of the asset creation process.

"Digital Asset Management methodologies are evolving, but most continue to lag behind the needs of content creators and producers for a seamless workflow that lets them focus on content rather than laboring over processes," said Rahul Bhargava, founder and CTO of evolphin. "With Zoom 4.0 we set out to bring unprecedented automation to the digital-asset supply chain -- and to let the creative process work and thrive."

Availability
Available and supported worldwide, Zoom 4.0 is sold in a variety of licensing plans. Contact evolphin for pricing information. For more information on how Zoom compares with traditional DAM products: http://www.evolphin.com/comparisons/zoom-versus-digital-asset-management-systems.html

About evolphin
evolphin builds innovative products and services for diverse verticals including eLearning, Media, Advertising, Broadcasting and Gaming that help our customers become leaders in today's global and very competitive market. They deliver a complete but simple solution to manage the total lifecycle of any digital asset from idea to final delivery. Its products are visually intuitive, supported on multiple platforms and provide an intelligent toolset for managing digital asset workflows, versioning and archiving, all supported by detailed analytics that provide more visibility than ever into the creative process.

For more information on evolphin software, please call (888) 386-4114 or visit www.evolphin.com

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Editorial Contact:
Jennifer Ignacio
Trainer Communications
(925) 271-8218
evolphin@trainercomm.com

MarketWire

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