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ad:tech Partners With PulsePoint for Content Creation and Discovery Solution to Deliver Real-Time Event Coverage


November 4, 2013 - NEW YORK, NY

PulsePoint will be the official content creation partner for ad:tech New York 2013, held November 6-7 at the Javits Center in New York City. PulsePoint has produced a branded ad:tech EventHub that will feature real-time editorial and video content of the event. The content will be distributed via the PulsePoint platform as well as through social media channels and email marketing.

"Through our partnership with PulsePoint, we've created a content marketing strategy that works," said Nicole Buraglio, marketing director of ad:tech. "The in-depth and compelling custom editorial content produced by their team allows us to connect with attendees in an authentic and timely way."

"Creating an effective content marketing program is not easy. Our solutions give brands all the tools that they need to tell a story and engage their audiences at scale," said Sloan Gaon, CEO of PulsePoint.

To increase the EventHub's reach and drive consumer engagement, PulsePoint will create dynamic content units featuring trending ad:tech articles and distribute them across the company's leading transparent ad exchange.

This year's coverage of ad:tech New York is an extension of PulsePoint and ad:tech's long-standing content creation relationship. To date, the ad:tech EventHub has averaged 460,000 monthly page views. ad:tech and PulsePoint plan to extend their partnership into 2014.

PulsePoint's EventHub solution is the first iteration in a suite of high-impact content marketing solutions that the company is bringing to market. The new solutions leverage PulsePoint's content creation and discovery division, Allvoices, a community of 650,000 writers who create highly relevant editorial content on everything from news, technology, entertainment, sports and more. These solutions gain additional distribution and reach via PulsePoint's transparent ad exchange, while built-in SEO and social share features drive organic traffic and enable real-time sharing.

Follow live ad:tech coverage on the EventHub at: adtechdigitaldigest.com

About PulsePoint
PulsePoint is a data-driven content creation and media technology company that offers a suite of products designed to help brands and publishers engage and grow their audiences. This product suite extends across the marketing and content spectrum including: industry-leading audience targeting tools; a leading and transparent ad exchange and programmatic platform; a global content creation and publishing network; and an enterprise level email marketing solution. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K. Learn more at www.pulsepoint.com.

About ad:tech
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events -- 10 shows in six countries annually -- blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.

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